Skip to main content
  1. Home
  2. Mobile

Report: iOS app downloads up 83 percent

Geoff Duncan
By
Fiksu iOS app download Index Nov 2011
Image used with permission by copyright holder

Market analysis firm Fiksu has released its analysis of of the aggregate download volumes of the top 200 free iOS applications and finds Apple has a lot to smile about: during November 2011, app downloads were up 83 percent compared to the same time a year ago. Fisku attributes the increase to the influx of new iPhone 4S customers, as well as apps updating to support iOS 5 and its new features.

During November, app downloads peaked at 5.65 million per day; that’s also 15 percent higher than October’s previous record high of 4.91 million apps per day.

Recommended Videos

“Unlike October’s intermittent spikes in downloads and costs, November saw a steady increase in demand for app downloads without any notable fluctuations in mobile app marketing costs—even over Thanksgiving weekend,” said Fiksu CEO Micah Adler, in a statement

Related

Fiksu also produced a “Cost per Loyal User” index, an aggregate measure of the amount of money brands have to spend on marketing their apps to acquire a loyal user. Overall, Fiksu found that cost peaked at $1.64 per user in September 2011, but dropped to $1.47 in October and dipped again in November to $1.43, meaning brands and developers are having to spend less money on advertising to attract and retain the same number of users.

Fiksu attributes this to users’ strong level of engagement with the iPhone 4S and other iOS devices: when users get a new device like the iPhone 4S, they tend to have a lot of enthusiasm and strong appetite for apps that wanes over time. Fiksu interprets November’s increase in app downloads—well after the iPhone 4S and iOS 5 launches, and even with the disruption of the Thanksgiving weekend—as a sign iOS users remain strongly engages with their devices well after purchase. And, with estimates of iPhone sales ramping up to 30 million by the end of the year, Fiksu expects iOS app downloads will continue to increase.

Editors' Recommendations

Topics
Geoff Duncan
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
When will Apple release iOS 18? Here’s what we know
An iPhone 14 laying face-down on a wood table.

Apple's annual Worldwide Developers Conference (WWDC) will start on Monday, June 10. During the conference keynote, the company is expected to unveil new software updates for its major products, including iOS 18 for iPhones.

iOS 18 is expected to be a major iPhone update, likely ushering in a new design and AI features. If you are wondering when you can get your hands on the latest software version, here's everything you need to know about iOS 18's release date.
When will the iOS 18 beta be released?

Read more
Everything you need to know about the massive Apple App Store outage
App Store on-screen illustration

Happy Wednesday evening, everyone! You're unwinding for the day, getting ready for a relaxing night, and ... you realize that the App Store and a bunch of other Apple services aren't working. Don't worry, you aren't alone.

What Apple services are down? When did the problems start? Is the outage still ongoing? Here's everything you need to know.
When did the App Store outage start?
According to DownDetector, reports of outages with the App Store flooded in a little after 6 p.m. ET. Reports appear to have spiked at over 6,000, indicating pretty widespread problems.

Read more
The 7 biggest features we expect to see in iOS 18
The home screen on the Apple iPhone 15 Plus.

Apple revealed that its Worldwide Developers Conference (WWDC) will take place on June 10. This is when we expect to see the next iteration of software across all of Apple’s products, including iOS 18.

From the sounds of it, we’re in for a big update with iOS 18, rumored to be one of the “biggest updates” yet. Here’s what we expect from Apple's next major iPhone update with iOS 18.
A more customizable home screen

Read more