Despite being clobbered in the courts by Apple to the tune of a billion bucks recently, Samsung appears to have retained its sense of humor, with a report on Tuesday suggesting the Korean tech giant is currently filming another of its TV ads poking fun at devotees of the Cupertino-based company.
The latest ad, being shot in Los Angeles, looks to be along the same lines as previous Samsung productions, reports The Verge, featuring a store with more than a passing resemblance to an Apple Store, complete with Apple-style signage (showing slogans like “join the crowd”), cardboard cut-outs of smiling ‘Apple Geniuses’ and mock-ups of various Apple products.
Earlier ads, one of which you can catch below, have shown hordes of people waiting in line for the doors of an Apple-style store to open so they can get their hands on the tech company’s refreshed phone. “If it looks the same, how will people know I upgraded?” asks one worried person in the line. Next they take an interest in someone walking by using a nifty-looking handset. They seem to like it, until they discover it’s made by Samsung. “I could never get a Samsung, I’m creative,” says one guy. “Dude, you’re a barista,” his friend tells him. The pay-off line? “The next big thing is already here.” We can expect more of the same in the new ad.
The Korean company is using its anti-Apple ads as part of an ongoing strategy to dampen down consumer enthusiasm for the iPhone. In fact, a study conducted following the airing last year of one of Samsung’s anti-Apple ads appeared to show that they were indeed having a damaging effect on consumer perception of Apple’s iPhone 4S. No wonder the company’s filming another one.
Last month the iPhone’s main competitor, Samsung’s Galaxy S3 smartphone, outsold the iPhone 4S for the first time ever, though admittedly this may have been in part down to Apple fans holding out for the soon-to-launch iPhone 5.
With Apple just hours away from unveiling the next iteration of its popular handset, we can expect to see the Korean tech company’s latest pop at Apple coming to our screens in the very near future.
I like this…It’s a sweet kind of vengeance.
It’s hilarious how some of these guys claim they weren’t offended but then claim they got ‘put off’ by these ads. You only get put off from something if it affected you in some personal way.
Otherwise, take it for what it is, a light attempt at humor that is for the most part, really entertaining. (though I must admit, not as entertaining as the morons replying to my first post)
Seems like Mr Geoffrey has either not seen lots of anti-PC commercials by Apple because if he had he would have same feelings against Apple while defending PC just like he is defending Apple against Samsung’s anti-Apple commercials. To refresh his memory here are few of those commercials.
http://www.youtube.com/watch?v=siSHJfPWxs8
Truth is Samsung does make a better product than Apple,
The only good thing about Apple is the retina display, which is actually manufactured by Samsung. Bit on that apple.
Bravo to you then Geoffrey. You’re not just an Apple fan, the fact that you get offended by these things show that you’re actually an iSheep, much more pathetic than the people in these ads. Don’t worry, no one expects you to switch. ;)
I switch products all the time. I went from Android, to iPhone 4, now planning to switch to Windows Mobile 8 when the Lumia 920 gets released. When a company wants to get people to switch over from one product to their own, the dumbest thing you can do is to make fun of those people who like to use that product. It’s common sense. You don’t need to be a moronic ass about it.
Doesn’t look like he’s an iSheep if he’s a fan of other systems. You seem very misguided. Seems more like you’re a Samsung iSheep offended by his post. Rage on fanboy.
Being a fan and being sheep are two very different things. I personally don’t care for any manufacturer,I get the device that can do what I want it to do.
On the other hand, getting offended about an ad is clearly a sign of being an obsessive narrow-minded moron.
And replying to a comment rising in to defend him puts you Mr. TellTales33 on an even lower moronic scale.
Also, Samsung iSheep? i didn’t know Samsung had ‘i’ products that would warrant you calling someone a ‘Samsung iSheep’
Lemme explain it to you, people call obsessive Apple fans iSheep as a reference to the iProducts they worship. So your ‘Samsung iSheep’ term? = fail.
My mistake, iSheep was the wrong term. You just sounded like another idiotic Android Sheep. Or simply just an idiot.
lol
Okay, thanks for showing us what an obsessed fanboy you really are. Clearly having an engaging discussion with you is impossible so I’ll just leave you to your conclusions :)
I use iPhone but Apple is been pathetic…Samsung is doing it right! Get a life dude Mr. Telltale asshole
Geoffrey has a point.
For example I have an xbox360 & wii and im looking to get a ps3 this winter and if sony started showing a series of commercials calling all 360 gamers fat slobs and wii owners pedophiles (a bit extreme haha), i would be not really be offended (who said geoffrey really was? don’t assume things, cuz you know what that makes you look like), but I would be put off from buying a sony product. why would i buy a sony product if their commercials are calling me a fat slob and a possible pedo? i simply would not want to put my hard earned money into a company like that.
geoffrey doesn’t look like an “isheep” if he has had an android, iphone, and a windows phone. he doesn’t look like he’s a big follower of any product. i have a samsung galaxy 3, and if apple started bashing me for having this product, i wouldnt be offened but i too would be less likely to buy their product the next time i think of getting a newer phone. your entire post is simply makes you look like, well, a moron
Lol another moron I offended with the truth?
Here’s the truth of the matter, you don’t have an s3, you have an iPhone. You just claimed to have an s3 so you wouldn’t look like another offended sheep.
My point on my comment is, anyone (like geoffrey and psykikgmr) who gets offended by comical ads is a pathetic fanboy/iSheep or sad examples of zombies that have lost all sense of humor because of their devotion to a certain iProduct.
I honestly won’t be surprised if, in the future you guys start an Apple religion and referee Steve Jobs as your Lord and savior. =)
Maybe you guys could call it iChurch with Android as the name of the devil.
sorry, revere not referee *damn autocorrect*
Hasn’t Samsung cloned the iSheep phrase (in the same way as the iCloud etc?). I think they called it the iEwe or iOU).