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Samsung wants to make the Avengers’ futuristic tech a reality

Tony Stark has the coolest toys, and his collection is the envy of every gadget nerd and gizmo fanatic. Since the first time we heard the cool voice of Paul Bettany as Stark’s personal lab assistant and close A.I friend Jarvis, we’ve yearned for a world of tech like the one Stark lives in. Now it appears that Samsung, harboring the same desire, is trying to get us just a bit closer to that reality.

Avengers: Age of Ultron brings back the transparent handheld displays that we first saw in the earlier Iron Man films. While the holographic interfaces to which Stark flicks information from the fancy displays may be many years off, the displays themselves are already on the way. Samsung has displayed both transparent and bendable displays numerous times at industry shows like the Consumer Electronics Show in Las Vegas.

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A few years ago, Digital Trends took a look at Samsung ideas for the future of transparent displays. Samsung filed patents related to the technology and has been teasing it as of late. According to the Korean Herald, Shin Jong-kyun, Samsung’s mobile business unit chief executive spoke excitedly after an Age of Ultron screening about the Samsung technology that was shown in the film. He asked reporters, “Did you see the device with the transparent display?” He didn’t elaborate much on the question but speculation is mounting that Samsung could have a similar device in development.

Last year, Samsung and Marvel entered into a global brand partnership, and the fruits of their labor will soon be known. According to Phone Arena, Samsung is close to releasing new Galaxy S6 and S6 Edge devices modeled after Iron Man and more devices modeled after the rest of the Avengers team. This was again confirmed after the screening by Lee Young-hee, the executive vice president of Samsung’s mobile division, who confirmed that “Samsung is prepping up to rollout the Iron Man edition of the S6 Edge, which will be in red.”