A week after Apple boss Tim Cook stood on a stage in San Francisco to unveil the iPhone 5, along comes the latest in a series of Samsung ads poking fun at Apple devotees.
The ad follows a familiar routine – hordes of young people lining up outside a number of Apple-looking stores in various US cities, just as Apple fans are doing right now as they wait for the launch of the iPhone 5 on Friday.
“All I’m saying is they should have a priority line for people who’ve waited five times,” one guy says at the start of the 90-second ad.
While the iPhone is never referred to by name, many of its specs are mentioned. “You have to have an adapter to use the dock on the new one,” one guy in the line says rather forlornly. “Yeah, but they make the coolest adapters,” says another.
As with Samsung’s previous ads, owners of the company’s newest smartphone also make an appearance, causing confusion and curiosity among those waiting in line. In the latest ad, owners of Samsung’s flagship Galaxy S3 smartphone talk up their device, listing a good number of its features along the way.
The Korean electronics maker clearly believes the ads are effective in denting consumer enthusiasm for Apple’s iPhone, a view that research appeared to back up with regards to the launch of the iPhone 4S last year.
However, Samsung’s latest ad has some work to do if it’s to have any hope of killing the buzz surrounding the iPhone 5 – Apple said on its website on Monday that it took over two million orders for its new handset in the first 24 hours of availability, making it the fastest-selling iPhone ever.
You can check out Samsung’s new ad below.
They did have some pretty hilarious points in the video but I don’t buy into the hype at all. Sure they are “ahead” of apple in terms of tech and features but in terms of actual functionality and the whole eco-system, Apple is far above and beyond any other company.
It’s not just about the latest and greatest, it’s about what really works
Apple has a long way to go to catch up with Android. First you can’t replace the battery, no SD card slot, you can’t close a app when I it stops working, Apple doesn’t have Swype. Etc…
My girlfriend has a 4S and I have a Samsung rugby smart and she is jealous of my phone…
people who buys the iPhone5 over GS3 are just fanboys.. nothing else. I mean cmon… it beats iPhone in every aspect.. but before buying it, do you really need it? or just for showing off? gotcha there eh?
I’ve been shareing this vdo with co-workers all day.. its fn LOL ..LMFAO all day long!!! classic..
pfft, Korea has never invented anything. Samsung is just a compilation of all inventions and ideas they have copiad from Japan and the US. They never have and never will be creators of anything.
Best commercial ever.
LOL! Nah… Pepsi vs Coke is totally different than iPhone vs. SIII.. Pepsi and Coke do the same thing. The SIII is WAY ahead of the times vs. the iPhone. That’s the difference.
Windows phone is Apples only real competition and the market will reflect that in about 1 year. Android is toast.
Why is Android toast? Too fragmented?
The fact that you identified the main reason they are toast without needing to post the reason myself, well that should be proof that they are on the way out. Among many other reasons, of course.
That’s what I thought. I thought they were way too fragmented from the get-go and there are too many inconsistencies with the apps, quality of the eco-system etc.
It’s an odd and uncertain objective for a national ad, but if it makes them feel better, fine.
It’s the OLD Pepsi vs. Coke routine… Samsung cannot even come up with a creative marketing strategy…well, it might work if they want just enough impact and awareness to kill nokia and blackberry for good and become the “forever” second best.
It’s the OLD Pepsi vs. Coke routine… Samsung cannot even come up with a creative marketing strategy…well, it might work if they want just enough impact and awareness to kill nokia and blackberry for good and become the “forever” second best.
Yep… And all that galaxy stuff in plastic too!