The ad follows a familiar routine – hordes of young people lining up outside a number of Apple-looking stores in various US cities, just as Apple fans are doing right now as they wait for the launch of the iPhone 5 on Friday.
“All I’m saying is they should have a priority line for people who’ve waited five times,” one guy says at the start of the 90-second ad.
While the iPhone is never referred to by name, many of its specs are mentioned. “You have to have an adapter to use the dock on the new one,” one guy in the line says rather forlornly. “Yeah, but they make the coolest adapters,” says another.
As with Samsung’s previous ads, owners of the company’s newest smartphone also make an appearance, causing confusion and curiosity among those waiting in line. In the latest ad, owners of Samsung’s flagship Galaxy S3 smartphone talk up their device, listing a good number of its features along the way.
The Korean electronics maker clearly believes the ads are effective in denting consumer enthusiasm for Apple’s iPhone, a view that research appeared to back up with regards to the launch of the iPhone 4S last year.
However, Samsung’s latest ad has some work to do if it’s to have any hope of killing the buzz surrounding the iPhone 5 – Apple said on its website on Monday that it took over two million orders for its new handset in the first 24 hours of availability, making it the fastest-selling iPhone ever.
You can check out Samsung’s new ad below.