Samsung unveiled the n270 wireless phone, a key component in Warner Bros. highly anticipated Matrix sequel.
As part of Samsung’s global sponsorship of the Matrix franchise, the n270 will be prominently featured throughout the movie, extending the company’s brand essence and unique design perspectiveto new audiences.
With the n270, Samsung will offer die-hard Matrix followers an exclusive, limited edition and uniquely designed phone that will appeal to the movie’s fan-base for both its design and functionality. The n270 is a dual band/tri mode phone and features a pop-up earpiece, TFT color screen, polyphonic ringers and a personal organizer. Additionally, Samsung’s n270 will be featured on all levels of “Enter the Matrix,” the movie’s companion console game featuring exclusive footage not seen in the movie.
“The Matrix is a franchise that Samsung’s core technology adopters identify with,” said Peter Skarzynski, senior vice president of Samsung’s wireless terminals division. “Through our exclusive sponsorship of this property, and through the n270′s innovative design, we can reinforce our position as a leading-edge manufacturer to this loyal and enthusiastic customer base.”
Samsung’s partnership with “The Matrix Reloaded” is the company’s latest high-profile entertainment marketing initiative and underscores the handset manufacturer’s position as a highly visible, top-tier wireless phone maker. Samsung will leverage its sponsorship and the projected success of “The Matrix Reloaded” to market the n270 via non-traditional avenues, as well as to drive consumer awareness of several upcoming break-through products such as the a600, the company’s first fully-embedded rotating camera phone in the U.S., and the i700, a Pocket PC and wireless phone combination device.
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