Sony Brings the Bling with Swarovski Photoframe

Sony Ericsson Adds New Walkman Phone

The W700, available in the second quarter, takes on a gold toned color and sports many of the same features as previous Walkman phone models.

Sony Ericsson yesterday unveiled their eighth Walkman phone which builds upon the successes of earlier models. The new W700, which will come in a “titanium gold” color in most markets, will be available in the second quarter of this year.

The W700, said Sony Ericsson, is a candy bar style phone which shares much the same feature set as previous Walkman phones. Beyond the ability to store and play MP3 and AAC music files off of a Memory Stick Pro DUO memory card, the W700 sports a two megapixel digital camera with 4x zoom and video recording, a music mode for playing tunes without the phone’s transmitter being on, FM radio support, Bluetooth functionality, a 1.8” color TFT display and tri-band GSM/GPRS 900/1800/1900 Mhz coverage.

“The W700 builds on the legacy of the first Walkman phone, the W800,” said Jan Wäreby, Corporate Executive Vice President, Head of Sale and Marketing, Sony Ericsson, in a statement. “This phone will appeal to anyone who wants a quality music player in their phone for occasional listening.”

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