Sony Ericsson Introduces K500 Camera Phone

Sony Ericsson's latest camera phone, the K500, is designed to look like a phone on one side and a camera on the other and is a great companion for a fun-packed, active lifestyle.

The K500 makes it simple to shoot and send digital photos and video, and to view images and games – all with excellent clarity thanks to a large color screen. The K500 is ideal for fun imaging, funentertainment and fun communications on-the-go, combining ease-of-use with stylish good looks.

The fun never stops with the K500 as it has the design, graphics capabilities and superb viewing clarity to make it ideal for gaming. The large 1.9 inch 65K TFT color screen and MultiAction joystick make it a pleasure to view and play games. The K500 includes Java 2.0 and Mascot Capsule Engine Micro3D Edition from HI Corp. – especially created for fast-action, graphics-rich mobile applications. The K500 has enough internal memory (12MB) to store up to 170 2D or 45 3D games which can easily be downloaded from the Internet. Sony Ericsson’s developers program is supporting game developers around the world with the necessary tools to create new and exciting Java games. Combined with the Gameboard EGB-10 accessory, the K500 can double as a fully-fledged gaming console.

Making the most of the extensive imaging features in the K500 is easy given the intuitive design and a user interface. The dual-front design gives instant access to the 4x digital zoom camera, bringing new levels of spontaneity to capturing still pictures and video clips Open the lens shutter to activate the camera, and then easily capture still images or funny home video scenes and play them back for friends on the K500. QuickShare enables images and video to be taken and sent in just a few clicks via MMS or e-mail.

The visual appearance, ringtones and expression of the K500 can be changed at any time. Creativity can run wild as the K500 can be easily personalized to match a mood, outing, outfit or simply the time of day by downloading wallpapers, themes and ringtones. .

Finding or creating the right ringtone is a breeze with the K500. Downloading ringtones is simple through the Sony Ericsson Fun & Downloads site or carrier content portals. Musicians will love the 4-track MusicDJ application which makes it possible to create ringtones complete with drum loops, bass lines, keyboards and other sound effects.

The K500 will be available in Q3 2004 in the following editions:

K500i       Triple Band 900/1800/1900 MHzK500c       Triple Band 900/1800/1900 MHz for Mainland ChinaK506c       Triple Band 900/1800/1900 MHz for Mainland ChinaK508i       Triple Band 900/1800/1900 MHzK508c       Triple Band 900/1800/1900 MHz for Mainland China----------------------------------------------------------------------Standby time: up to 300 hours            Weight: 2.82 oz.----------------------------------------------------------------------Talk time: up to 8 hours                 Size: 4.01 x 1.81 x 0.55 in.--------------------------------------------------------------------------------------------------------------------------------------------Imaging & Messaging       Entertainment            Connectivity128 x 160 pixels Display  Polyphonic (40 tones)    USB and RS-23265.536 TFT Colour screen  Music DJ(TM)             WAP 2.012 MB user Memory         PlayNow(TM) (Global      GPRS 4+2 (Class 10)QuickShare(TM)             feature)                InfraredSMS, EMS & MMS            Java MIDP 2.03D graphics               DRM phase 1 (forward lock) (animations and pictures) 3D gamesWallpapers                MP3 Player & equalizerThemesPicture phonebook