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Spotify slashes cost of Premium service to $1 a month for 3 months in special offer

Spotify’s hoping to ease a few users into the world of ad-free music streaming with a special holiday season offer that slashes its usual monthly fee of $10 to just a single dollar.

Aimed at first-time subscribers in the U.S. (Taylor Swift fans need not apply), the deal brings newbies a decent saving over the course of the three-month offer.

Sign up before the end of this month and for your $3 you’ll get not only ad-free music, but also offline listening, improved sound quality at higher bitrates, and on-demand play for mobile as well as desktop.

Related: How does Spotify stack up against similar services?

Spotify’s deal comes as competition in the music streaming space looks set to further intensify. Apple, for example, is widely expected to fold Beats Music into iTunes in the coming months, while Google-owned YouTube recently launched an invite-only beta version of Music Key, which offers ad-free music videos and offline caching, among other features.

To make the service more attractive, the Mountain View company has combined Music Key with Google Play Music, the company’s Spotify-like streaming service which gives subscribers access to millions of tracks and in addition lets them stream their own music.

Related: Google Play Music subscribers will get Music Key for free

In other Spotify news this week, we learned that Ed Sheeran was the service’s most streamed artist of 2014. The British singer-songwriter Brit has so far scored in excess of 860 million listens around the world, according to the service’s data.

The most played track, meanwhile, was Pharrell Williams’ Happy, which since the start of the year has been streamed by Spotify users more than 260 million times globally.

[Via The Verge, Quartz]