Study Says: Sony Ericsson W800i is a Hit

By Ian Bell October 31, 2005

Well, it should come as no surprise that the new Motorola ROKR/iTunes phone is a flop. It’s ugly and can only story a measly 100 songs – who wants that? Not you, according to a new study by research firm Strategy Analytics. The new report concludes that the new Sony Ericsson W800i Walkman phone is the highest rated mobile phone in the USA, topping the Motorola ROKR and Samsung A970 phones.

So what makes the W800i Walkman phone so great? According to Strategy Analytics it has a superior style appeal and impressive audio quality. The Motorola ROKR received a high score for usability, but lacked style and features. And the Samsung A970 phone was just too heavy at 144 grams.

The Motorola device achieved an 8-point advantage over its rivals for Application Usability. “Current iTunes users in particular indicated strong usability preference for the ROKR, indicating that the iTunes interface is generating loyalty/preference dynamics similar to branded Operating Systems,” according to Chris Ambrosio, Director of Wireless Device Research at Strategy Analytics.

Kevin Nolan, Director of the Advanced Wireless Laboratory at Strategy Analytics, added, “The ROKR was rated lower than the Samsung and Sony Ericsson devices for Music Quality, however, a notableunderperformance for Motorola given the branded and highly optimized iPod interface designed for music delivery.” You can get the report at the company’s website: www.strategyanalytics.com

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