Skip to main content

Pro sports and wireless carriers continue to entwine as T-Mobile partners up with MLB

Image used with permission by copyright holder

T-Mobile’s CES 2013 keynote wrapped up earlier today, and while all eyes are on the new “Uncarrier” philosophy, the carrier is toting, another big announcement: a new marketing deal with MLB. That makes T-Mobile the third major carrier to make a new sports-related deal; are we starting to see a pattern here?

While Sprint and Verizon have had iron-tight relationships between NASCAR and the NFL respectively, both took the liberty of showing a tighter relationship at work for 2013 during CES. Sprint showed off its buddy-buddy relationship through some heavily-branded Qualcomm enhancements at its keynote. Verizon, meanwhile, took the liberty of reaffirming its relationship with the NFL, and promised to broadcast the 2014 Superbowl all over the US through 4G LTE. Sprint’s new relationship was seen through Qualcomm’s new tech, which allows a HUD and detailed look at the cars as they race from your tablet. It’s already is on top of new branding rights for the renamed Sprint Unlimited exhibition.

T-Mobile claims that the new tech should allow fans to get a closer look than ever at the dugout, and give you a better way to view the games and interact with the experience. It’s just another example of the social media element, and how it has grown to bond with long-standing traditions like professional sports. While an MLB At Bat app already exists for each season, we’re guessing T-Mobile will have something cooked for its customers in the near future.

But, there’s another thought is on our minds: Where’s AT&T? Is it going to grab the NHL, or the NBA?

Editors' Recommendations

Joshua Sherman
Former Digital Trends Contributor
Joshua Sherman is a contributor for Digital Trends who writes about all things mobile from Apple to Zynga. Josh pulls his…
Don’t buy this new Motorola phone — get this other one instead
Renders of the Moto G 5G (2024) and Moto G Power 5G (2024).

the Moto G 5G (left) and Moto G Power 5G Digital Trends

Budget phones can slip under the radar when shiny, powerful flagships launch. But if you're in the market for a smartphone that gets the job done and won't blow a four-figure hole in your bank balance, then a great budget smartphone is the way to go.

Read more
Get 32% off the cellular model of the iPad Pro 12.9 this weekend
The iPad Pro on a desk next to a stylus and AirPods.

If you've been thinking about getting the iPad Pro with cellular connectivity but you've been hoping to buy the tablet from iPad deals for a discount, this may be what you've been waiting for -- a 32% discount from Amazon's Woot on the 12.9-inch, Wi-Fi + Cellular model of the 2021 Apple iPad Pro with 128GB of storage. From $1,199, it's down to just $810, which is a steal price for this device with savings of $389. However, while there are still several days left on this offer, it's highly recommended that you proceed with the purchase immediately because there's a chance that stocks don't last that long.

Why you should buy the 2021 Apple iPad Pro 12.9
It's not the latest version of Apple's top-of-the-line tablet -- the honor goes to the 2022 Apple iPad Pro -- but the 2021 Apple iPad Pro is still a pretty powerful device by today's standards. That's because it's equipped with Apple's M1 chip, which promises fantastic speed and excellent graphics when you're working on your multimedia projects, multitasking between several apps, or playing console-level games. With its 12.9-inch Liquid Retina XDR touchscreen, you'll enjoy high-brightness and high-contrast content, and its mini-LED display provides deeper black levels and more vibrant colors.

Read more
Samsung Galaxy A55 vs. A54: all the big changes, explained
Renders of the Samsung Galaxy A55 next to the Galaxy A54.

Galaxy A55 (left) and Galaxy A54 Digital Trends

Samsung has been on a roll with new phone releases in 2024. At the end of January, Samsung released the flagship Galaxy S24 lineup. It's fantastic, but not everyone can afford the latest and greatest flagship. Thankfully, Samsung also makes budget-friendly alternatives, and that’s the appeal of the new Galaxy A55.

Read more