This T-Mobile ad is what happens when massive attention-seekers get together

By Andy Boxall January 28, 2015

t mobile kim kardashian data stash commerical — Image used with permission by copyright holder

T-Mobile just wants your attention. Yes, it has some great offers, and it has worked hard to force U.S. mobile providers to change their ways, but it usually promotes all this using the same level of razzmatazz reserved for circuses. The circus master is CEO John Legere, who is rarely seen without his pink t-shirt emblazoned with the T-Mobile logo, swears like a naughty schoolboy when he shouldn’t, and is known for taking some ridiculous selfies.

Similarly, Kim Kardashian just wants your attention. While she doesn’t have great offers, and has done absolutely nothing to change the mobile industry; there is a certain carnival atmosphere about her, plus she is also known for taking an endless stream of ridiculous selfies. A partnership between these two gargantuan, media-hungry exhibitionists was inevitable.

The result is a commercial for T-Mobile’s DataStash program, where data left unused on your contract each month is rolled over into the next. It’s a good deal. The ad is a parody of those “save the children/dogs/environment” campaigns, with Kim Kardashian telling us all the data we “save” each month can be used to see more of her selfies. It’s vaguely amusing, although swapping Kim for John Legere would have made me laugh more, but the ad probably wouldn’t have quite the same wide-reaching appeal.

The resulting collision of self-absorption that is T-Mobile and Kim Kardashian isn’t as bad as when the Keymaster and the Gatekeeper got together, but it’s hardly Amy Poehler and Tiny Fey either. Plus, it’s only the beginning for K-Mobile, and a YouTube comment from the network says there is more to come in the near future. That’s something to look forward to, right?

Editors' Recommendations

Topics

Senior Mobile Writer

Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…

Mobile

The 5G speed race is over and T-Mobile has won

Every few months, a new market analysis comes out comparing the top 5G performance and availability among U.S. carriers. Each time, we wonder if the latest report will finally topple T-Mobile, which has held a commanding lead over rivals AT&T and Verizon for years. Yet, with each new report, T-Mobile pulls farther ahead while AT&T and Verizon are left in the dust.

With that in mind, Opensignal's latest 5G Experience Report doesn't bring too many surprises, at least in broad strokes. T-Mobile continues to deliver 5G download speeds that are more than twice those of any other carrier and more than twice the 5G availability. This means you won't just get faster performance on T-Mobile's 5G network, but you're more likely to be able to find a 5G connection.

Mobile

This is what happens when you compare 4 phones in an 800MP camera test

The Galaxy S23 Ultra, Xiaomi 12T Pro, Redmi Note 12 Pro+, and the Motorola Edge 30 Ultra's camera modules.

While it’s still an attention-grabbing camera spec, there are now several smartphones with 200-megapixel cameras available to buy, with the best-known being the Samsung Galaxy S23 Ultra. But just because it’s the best-known, does this also mean it takes the best 200MP photos? To find out, we’ve put it against the Motorola Edge 30 Ultra, the Xiaomi 12T Pro, and the Redmi Note 12 Pro+ — all of which also have 200MP main cameras.

That's 800MP in total being flexed, and as there are considerable differences between the camera sensors, processors, software, and prices, the winner isn't as clear-cut as some more standard camera comparisons between two competing phones. Let's see how they all perform.
The 200MP cameras

Mobile

T-Mobile’s newest plans are exciting for new (and old) customers

T-Mobile has just unveiled a new set of plans and perks to help both new and current customers break free of lengthy device contracts while guaranteeing you'll be able to get the best deals available on phone upgrades every two years.

Significantly, with the new plans, the "Un-carrier" promises equal treatment for all customers, whether they're coming over from another carrier or have been using T-Mobile's services for years. That's in contrast to the limited-time offers of its rivals, which often ignore their most loyal subscribers in an effort to entice others to switch carriers.