The Android-iPhone battle, mapped state by state

August 5, 2011 By Molly McHugh

A new report can help you steer clear of your mobile OS enemies with a state-by-state map of mobile loyalties.

Pointing out the differences between Android and iPhone users has become the oldest joke in the book. iPhone users are Steve Job-worshipping, tech-challenged, consumption-driven, hipster fanboys. Android owners are nerdy, defensive, inferiority-complex, geeks. And don’t even get us started on BlackBerry users.

Now, thanks to mobile ad network Jumptap, you can find out which of them is dominating your state. The report shows America broken down by mobile OS preference (and iPod Touches are thrown into the mix as well). And while Jumptap’s report can’t identify which fans are more fervent, it is clear that there are more Android handsets out there than iPhones. West coast and Southwest consumers have taken a liking to Android, while the iPhone has a strong grip on the East coast and northern Midwest states. BlackBerry holdouts remain scattered across the country.

Of course there was another purpose to the study. Jumptap was taking a look at the success of mobile advertising, or rather its ill attempts. There is a 0.78-percent click-through rate across the mobile ad industry, which is decent but considering the amount of time our eyes are glued to our handsets, marketers might be a little disappointed. Mobile advertising continues to be an experiment, and you can bet than regardless of your smartphone preference, you’re going to continue seeing them.

Showing 3 comments

malberta at 10:07am 5th August 2011 It would be interesting to see this map next to a Verizon-AT&T dominance map. I just wonder if there would be any relationship between the two.
1. Ian Bell at 10:11am 5th August 2011 There would have to be. I bet you are right, most of the Android states probably are Verizon strong as well I would imagine.
Mike Dunn at 9:50am 5th August 2011 I'm a little shocked to see California being an Android state. I would say that about 4 out of 5 smartphones I see are iPhones. Maybe the Apple friendly SF Bay Area isn't a good sample audience for the whole state.