Anyone planning to pre-order the new iPhone through Apple’s online store will now have to wait even longer for its arrival, as the estimated shipping time has been increased to 3-4 weeks.

With orders for the iPhone 5 hitting the two million mark within 24 hours of pre-orders going live last week, it’s little surprise that demand has exceeded supply. Most of those who got their order in early should receive their gleaming new handset this Friday.

In recent days, however, the shipping time on the Cupertino company’s website has been slipping, first to 2 weeks, then to 2-3 weeks, and now to 3-4 weeks.

As pointed out by MacRumors, the latest shipping estimate of up to a month is showing for online stores in the US, Canada, and Australia. As things stand, customers in Europe will have a shorter wait, with stores in the UK, France and Germany still showing a shipping time of 2-3 weeks – though of course that could change at any moment (like in a minute….).

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a statement on Monday.

Apple’s retail stores will start selling the new handset on Friday, though according to reports, some long lines are already forming.

The tech company’s latest iteration of its phenomenally popular smartphone sports the thinnest and lightest design yet, and incorporates a larger 4-inch Retina display, a faster processor, an improved camera and 4G LTE connectivity.

It launches in nine countries this week, followed by 22 more on September 28.