Skip to main content

Tinder is secretly ranking you based on how ‘desirable’ you are

tinder rank elo score
Image used with permission by copyright holder
Say what you will about Tinder (I mean, I certainly have), but there is something a little bit satisfying about the “It’s a Match!” message. Come on, how could it not be? The guy or gal at the other side of the virtual bar just acknowledged some level of physical attraction, and if nothing else, that’s a compliment. But if you’re on Tinder for the sole purpose of boosting your self-esteem, you may not want to know your Elo score on the platform, a system the app uses to rank just how desirable you are to other users.

Don’t worry — you’ll never see the score (we should hope), but it does exist. Austin Carr of Fast Company managed to swallow his pride and exclusively discover his score, but as he writes, “I’ve regretted learning it ever since.” Tinder CEO Sean Rad has verified the existence of the scoring system, calling it a measure of “desirability.” It’s not just about your profile picture, and moreover, Rad says, “It’s not just how many people swipe right on you. It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.”

None of this, however, is all that effective in convincing anyone that it’s not really just a way of determining how hot Tinder users think you are.

Sure, Tinder isn’t the only platform that gives you a ranking or a rating — for all we know, your Uber rating could one day become a pickup line (or maybe it already is). But of course, there’s something distinctly personal about this particular rating. And at the end of the day, Tinder data analyst Chris Dumler says, it’s just a “vast voting system.”

“Every swipe is in a way casting a vote: I find this person more desirable than this person, whatever motivated you to swipe right. It might be because of attractiveness, or it might be because they had a really good profile,” Dumler told Fast Company. And while that could include anything from a great job to a great alma mater to a really cute dog, it all boils down to a single score.

But really, it’s ok — it’s all for internal use, and engineers say that they’re only applying it to give you greater chances of matching. And in this case, ignorance really is bliss.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
One of the biggest Oura Ring competitors just did something huge
The Ultrahuman Ring Air and the Oura Ring, resting on a table.

Ultrahuman, the maker of the Ultrahuman Ring Air, is making its way to U.S. production grounds. The company is setting up a production facility in Indiana, which will mark the first time a smart ring from Ultrahuman will be assembled from scratch on U.S. soil.

“The UltraFactory will offer an end-to-end production capability and is based on the company’s first operational model of such a facility in India,” the company says.

Read more
Best Verizon new customer deals: Galaxy S24, iPhone and more
Verizon logo on a smartphone screen in a dark room and a finger touching it.

If you’re in the market for one of the best phones, or any new phone for that matter, you’re going to need a good carrier. Verizon has long been one of the most popular options, as it boasts one of the most reliable networks in the United States. It offers some of the best cell phone plans out there, and for new customers Verizon also offers some pretty impressive discounts on new phones. In many cases this means you can brand new, recently released phones entirely for free when signing up with Verizon. And that’s the case right now, as we’re currently seeing some of the best Verizon new customer deals we’ve seen. You can pretty easily land a new iPhone, Samsung Galaxy phone, and Google Pixel for free, and we’ve got all of the details on how to do so. If that sounds enticing, read onward and start shopping the best Verizon new customer deals available right now.
Free iPhone SE (3rd Gen)

The 2022 release of the Apple iPhone SE is yours for free when you sign up for a new 5G data plan on Verizon -- no trade-ins required. It's the best small smartphone in our list of the best smartphones with a 4.7-inch Liquid Retina display, but it doesn't sacrifice performance as it's powered by Apple's A15 Bionic chip that's also found in the iPhone 13 line and pre-installed with iOS 15. The latest iPhone SE is equipped with a single 12MP rear sensor and 7MP selfie camera, which are boosted by Apple's software to enable better photographs.

Read more
AirTags range: here’s how far the tracker can reach
An AirTag attached on a keyring

Apple AirTags are a helpful tool for tracking valuable possessions like wallets, keys, luggage, and backpacks. These tags employ various technologies that allow you to track your items from short and long distances using your compatible Apple device, such as an iPhone 15 Plus. You might wonder how far you can track your items with AirTags. It's time to find out.
AirTags range, explained

The range of AirTags varies depending on the method you use to locate them. A Bluetooth connection will work when your AirTags are close to your supported Apple device. Otherwise, Apple's Find My network is utilized. Luckily, you don't have to choose the method because it's selected behind the scenes automatically.

Read more