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Side bezels? The Ulefone Future doesn’t know the meaning of those words

Ulefone may not be a brand that’s well-known in the West, but the company hopes to turn some heads with its latest smartphone, the Future.

The first thing you’ll notice about the Future is the lack of any side bezels, enhancing the “infinity pool” effect the 5.5-inch, 1,920 x 1,080 resolution display with curved edges exudes. Representing one of the Future’s calling cards, that curved display meets the chamfered edges and unibody aluminum titanium alloy body, with the rear bearing a striking resemblance to a certain Apple-branded smartphone. That’s far from a knock against the Future, though, with the total package admittedly looking rather striking.

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However, Ulefone made sure to pack as much function as form in the Future, with the handset powered by an octa-core 2GHz MediaTek Helio P10 chipset and a generous 4GB of RAM. Coupled with stock Android 6.0 Marshmallow, the Future should, in theory, ensure a smooth experience navigating throughout the operating system. The 3,000mAh battery promises to make that experience an all-day affair, while the USB Type-C port and side-mounted fingerprint sensor helps the Future stay true to its name. Oddly enough, the fingerprint sensor seems to be placed below the power button, which itself is below the volume rocker, so that right side of the phone certainly looks busy.

Elsewhere, the 16-megapixel rear camera with an F2.0 aperture lens promises accurate color representation when taking pictures, even when taking them in the dark, thanks to it being a Samsung ISOCELL sensor. The front-facing 5MP camera, meanwhile, seems to be a more vanilla experience, though images should be plenty sharp enough for your selfie needs.

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Last, but certainly not least, is the Future’s rock-bottom price tag of $200. That’s an impressive price point to hit, when you consider the kind of hardware the Future packs. Keep in mind, however, that the $200 price tag will only stick around through May 4, after which the price goes up to $240. On May 25, the Future will go for its regular $270 price point, plus shipping and import fees you might have to pay if you’re interested.