Verizon Debuts Pink BlackBerry Curve

In attempt to spin BlackBerry's business phones toward casual users, Verizon now carries the traditionally bland Curve in eye-catching pink.

One of the most iconic phones of the straitlaced business world is finally getting a splash of color. Verizon announced on Friday that it now offers the BlackBerry Curve 8330 smartphone in pink.

Although BlackBerry first broke out of its traditional black and silver color schemed with the introduction of a pink Pearl back in January, the migration of the color to other handsets seems to be move to widen their appeal to non-business users. Verizon is pushing both the pink Curve and Pearl as ideal productivity phones for college-age women.

Both phones are available immediately. The Curve goes for $99.99 after a $70 mail-in rebate and two-year contract, while the Pearl is available for $79.99 with the same stipulations.