Netflix’s aggressive expansion of its online rental business has landed it on gaming consoles, computers and Blu-ray players, but would anyone actually watch on an iPhone? Therein lies the burning question of a privately circulated survey Netflix has apparently been using to gauge interest in the possibility of an app.
According to the survey, as reposted on Hacking Netflix, the hypothetical iPhone app would grant access to the same library of streaming movies and TV episodes available on other devices, and begin streaming in “as little as” 30 seconds, but with a catch: You would need to be connected to a Wi-Fi network to make it happen. There would be no additional fee to actually use the app, outside of the existing Netflix membership fees.
Netflix CEO Reed Hastings previously commented to Reuters that Netflix has plans for the mobile space, but it might take a while. “(With) movie watching, we are not focused on mobile yet, but (instead) on the TV, on Blu-ray and on the video game consoles,” Hastings said. “We will get to mobile eventually, including the iPhone.”
Does Netflix make sense when it would be restricted to Wi-Fi networks, where most users already have a laptop or television handy? Do you ever have access to Wi-Fi when you don’t have these more comfortable viewing options available? Have you ever watched a full-length movie on your phone? Inquiring minds want to know, chime in below in the comments!