You might be sick of it, but the white iPhone is important

By Molly McHugh April 26, 2011

By now you’re well aware that the white iPhone is just around the corner. The device has become a thing of electronic legend. With all the will-they-won’t-they coverage and wealth of fake leaked images that have flooded the media over the last year, it’s already been done to death even before it’s officially on shelves. White iPhone mania peaked awhile ago, and it hasn’t quieted down since.

If you’re already bored of the white iPhone, you’re not alone. Even still, the long-awaited smartphone does mean something. According to the Wall Street Journal, the device is expected to be a huge hit with Chinese consumers, who represent Apple’s fastest growing market. Analyst Brian White of Ticonderoga Securities claims that “This will be especially hot in China, where white anything is popular. White is just a very desirable color there for all kinds of consumer electronics. It goes for both men and women.” He also cites the fact that China has caught “Apple fever” – iPhone sales in the region grew by 250 percent from the same time period as last year – and will be more than tempted by the launch despite the coming iPhone 5. White also admits that there will be plenty of Apple fans, Chinese or not, who will simply want the white iPhone for the “cool factor.”

It’s telling that Apple can seriously delay the launch of the iPhone 5 and still have a killer quarter. Despite Android’s growing presence in the mobile market, Apple fandom may reach epic proportions with the white iPhone.

So even though the thing is steeped in what is arguably undeserved hype, it’s going to have a notable impact. It also means that the iPhone 5 is almost assuredly destined for a September launch. It’s unlikely that Apple would begin selling the white iPhone now and introduce a next-gen model in a couple of months (will it also be available in white?!). Consider this a holdover until the fall, if you must.

Editors' Recommendations

Topics

Former Digital Trends Contributor

Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…

Mobile

Best iPhone 15 deals: How to get Apple’s latest iPhone for free

The display on a green iPhone 15.

The iPhone 15 is Apple’s current flagship phone, and it’s also one of its most popular phones. It’s come storming out of the gate since its release and has skyrocketed to make our ranks of the best phones. Its popularity can make it difficult to find iPhone 15 deals, but there are some out there. We’ve rounded up the best iPhone 15 deals going on right now, and while most of them entail trading in a device for savings, trade-in value is very high and could land you a free iPhone 15 if you’re trading in the right device. We’ve got all of those details below, so read onward and start saving on a new Apple iPhone 15.
Today's best iPhone 15 deals

: Get up to $830 in savings when you trade in a similar device. Also included is 3 free months of Apple TV+, Apple Fitness+, Apple Music, and 4 free months of Apple Arcade.
: Save up to $830 with device trade-in and inclusion of Verizon Unlimited Plus or Unlimited Ultimate plans.
: Save up to $830 via 24 monthly bill credits when you add a line on a qualifying plan and trade in an eligible device.
: Save up to $700 when you trade in an eligible device and commit to an AT&T Unlimited plan of more than $76 per month.

Mobile

Best phone deals: Save on the iPhone, Galaxy Z Fold 5, and more

Galaxy S22 Ultra and iPhone 13 Pro cameras seen from the back.

There are a lot of phone deals worth shopping right now. Among the best phones you’ll find top names like Apple, Samsung, Google, and Motorola, and you’ll find them among the best phone deals as well. With so many brands and models out there to choose from, we thought we’d round up the best phone deals to shop right now. Reading onward you’ll find some great ways to save on a new phone, as well as a little information on why each phone may be the right one for you.
Motorola edge 2023 256GB (Unlocked) -- $350, was $600

The Motorola Edge 2023 is (almost) a Google Pixel 8 killer. It features a unique leather back, which feels great, a gorgeous curved display, and solid day-to-day performance. But most of all, it offers excellent battery life and all in an Android package you're gonna love. The current deal price is one of the best we've seen, making it more accessible than ever.

Mobile

This new folding phone costs less than half the price of the iPhone 15 Pro Max

ZTE Flip 5G color options.

Earlier this year, ZTE offshoot Nubia showed off a foldable phone, and expectedly, the biggest draw was its supposedly attractive asking price. As U.S. shoppers waited for the phone to hit retail shelves, ZTE launched it in Japan as the Libero Flip. Thankfully, the wait is finally over on this side of the Atlantic, as well.

Nubia's website has recently listed the Nubia Flip 5G for pr-eorder on its website. The best part is the asking price, which is only $500 for the base variant with a respectable 8GB of RAM and 256GB of onboard storage. You can bump the RAM to 12GB and double the storage capacity for an additional $200.