Up until now, an Uber driver would head for a pin dropped by a user when a ride was required — for anyone who doesn’t like the new location-tracking feature and switches the permission off, this is how it will continue to work. It’s a simple solution, but human and map errors do occasionally mean drivers missing riders.
For those who do grant the Uber app permission to track location in the background, it means you could walk a couple of blocks down the street or around the corner and still get picked up. It should save any confusion about where exactly you’re waiting for a ride. The tracking will work even if you open another app while you wait.
Given Uber’s previously patchy history with user data collection, however, some might be reluctant to hand even more information over to the firm. Like many other choices we make in today’s high-tech world, it’s a question of balancing privacy with convenience.
Other changes cover contacts data: If you agree to let Uber see who your friends and family are, you’ll be able to ping them directly with special Uber discounts and offers (like the referral program already in place).