What’s happened? Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.
- Apple TV announced its name change alongside the streaming release date for the Apple Original Film movie, F1.
- Apple TV says this rebranding has given its streaming service a “vibrant new identity.”
- Apple TV will now share the name of Apple’s smart TV device and app.
Why this is important: While streaming service rebrandings are not uncommon, Apple TV’s new name is one of multiple changes to its business in recent months.
- Apple TV’s name change comes after it increased its streaming price to $12.99/month in August 2025.
- It also comes after Max rebranded itself as HBO Max in July 2025.
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Why should I care? Since its launch, Apple TV has been one of the most prominent streaming services on the market, competing with giants like Netflix, Hulu, and Prime Video.
- Apple TV has released several hit original films and shows, including F1, Killers of the Flower Moon, The Morning Show, Ted Lasso, Shrinking, The Studio, and Severance.
- Apple TV’s new title should further distinguish itself from Disney+ and Paramount+.
- Apple TV being dubbed a “vibrant new identity” suggests more significant changes will occur at the streaming company.
OK, what’s next? Stay tuned for more news about Apple TV as it unfolds.
- At this point, it is unknown how Apple TV’s new name will affect its performance in the streaming market.
- Subscribers still have access to all the films and TV shows streaming on Apple TV.
- F1 will make its global streaming debut on Apple TV on Friday, December 12, 2025.
