Blu-ray players are requiring a firmware update to play the movie, but not all Blu-Ray players are connected to the Internet.
Update: After posting this story, we were contacted by an executive from Fox. It is important to note that the issue is not with the title. Firmware updates are common with technology, and blu-ray players are no different. More Avatar customers are having issues because more Avatar discs have been sold than any other. The second best selling blu-ray disc, The Dark Knight, also faced similar issues. Since the Avatar release, firmware has been released by most, if not all, blu-ray manufacturers, and the affected users are a statistically small group.
Fans of Avatar that rushed out to be counted among the 2.7 million Blu-ray customers that took home James Cameron’s record shattering movie may be disappointed by a slight glitch: one that makes the movie unplayable. Simply returning the movie isn’t enough, either, the problem is with the Blu-ray players themselves.![]()
On a small but significant number of Blu-ray players, the movie requires an update to the firmware before it can play. Newer Blu-ray players may be fine, but if a consumer owns an older Blu-ray player without internet access, they will not be able to watch Avatar, and there is nothing they can do about it.
Avatar isn’t the first movie to require a firmware update to work, but since it is already the best selling Blu-ray of all time, the percentage of customers with issues is noticeably higher.
The website The Wrap was the first to cover the issue. When asked, Fox told them that the problem is mostly limited to Samsung Blu-ray players, but a small number of LG players are affected as well.
Customer complaints seem to contradict that statement though. On Amazon’s Avatar page, one user complained “My 2K Denon player and the $200 Samsung both will not play this movie. The folks at Denon seemed stumped even after the firmware update.”
Owners of Sharp models, Pioneers, and Sony Blu-rayp players are also complaining about the issue. On the bright side, if players are still having issues, fans can become part of the other record setting Avatar figures, the ones that claim Avatar is now the most pirated movie of all time.
















Showing 50 comments
RSSNow I am reading more people have been affected, to think there has been no WARNING on the package as well.
Also what are we to expect for the future? every time they update their DRMwe will need to update our players? great look forward to it talk about customer service.
Funny, but I've had DVD players for ten years and never had to update them. Sounds like immature technology (unlikely) or over-zealous media companies (very likely). You'd think by now they'd realise that DRM only ever inconveniences legitimate users...
I have Asrock ION 330 BD and I can't play the Avatar BD. The thing is that when I put the disc inside, it stars reading it and then it stops. It shows no disc in the CD-drive - in fact, I can get on the disc but there are no files there.
Any idea how can I make this work? I think this is applicable with most HTPC users or PC users with BD drive. I don't know what I should upgrade as I assume there is no firmware for DVD/BD drive?
Owners of Blu Ray players must remember to update their software otherwise they will be sitting with a giant piece of plastic. Update update update
I'm using a year old Sony player and even after the latest updates (which take 30 minutes BTW...dunno what kind of flash Sony's using, but it stinks!), Avatar "barely" plays and the menus don't function at all.
When are the media companies going to realize that the extra frills are NOT wanted. Messaging and chat from a bluray player? What moron came up with that?? Really, really silly!!! I hope you lose big in the transition to online/streaming content! You deserve to...
Blu ray discs relative to DVD's take a long time to load, take over the controls of the player and each has its own unique system of menus. iPods and MP3 players despite inferior quality are overtaking CD's because they are more convenient to use.
Blu ray has got great picture and sound quality, but is a big pain to use. I hooked up my Panasonic to the internet to get BD Live. BD Live is a big disappointment. I am not a Luddite, but updating software for a player is not what most of us want to do. We just want to get right to the movie with no previews, FBI warnings and loading, loading, loading delays. There is a reason Apple has not Blu Ray drives in Mac computers.
They then go down to the market and pick up a cheap copy that just works so they stop buying legit copies all together.
Fox the problem is not the players it is your DRM that will ultimately drive away consumers since they can get a DRM free version that JUST WORKS for a fraction of the cost.
This is what I observed on my PS3, but after browsing the net, it seems I am far from being the only one encountering these problems.
You are dealing with 2 DRM's..
BR has a DRM.
HDMI has a DRM.
YOUR Player Must have DRM for the HDMI plug and the TV must MATCH IT...
Then your BR has a DRM check in it also. And if Either fails??
Change your OUTPUT, away from HDMI and see if some of this works, OK..
So tell me, whats the difference between ppl downloading and watching films without paying for them and film companies taking money off ppl without letting them watch films?
By all means add new features to Blu-Ray, but don't make new discs incompatible with exiting hardware. My player is just over 1 year old!
It could just be that i have missed something or the fact i'm very "green" when it comes to blu ray!!!
Would love some help from the wise one's here.
first till the menu shows then swap the disk for the avatar blue ray then Presto now it does work. Its not a fix but at least we are able to view.
Crazy world!! We do all the ligitimate things and yet we still get punished.
I would check Sony for an upgrade to the firmware as mentioned.
There are many ways this can/should/could be done.
Im sorry to hear of the problem. But I also know that CD's went out Before DVD..(compaired to a CD It's a night )
YES, there are a few players that WONT upgrade or JUST CANT play this movie.
I haveve been a big fan of Sony sinse my teens. But if this is some scam to update my two year old Blu-ray for money. I will slam every product you make until my fingers bleed!!! Im no sucker.
FAIL.
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The reason it need an update is probably the performance the disc requires. I have it on Blu-ray and the picture is out of this earth.
A DRM that requires you to have your TV device hooked up to the NET, so that it can keep up its hardware DRM?? FUNNY.
And in updating the DRM do you loose access to other titles, because of the fix? Probably not.
But it cant LAST. There will be to many TIMES THAT a fix is needed. Soon the FIXs will cause more problems.
Never needed this for DVD..
so the DEBATE is on. For the COST to DRM Blue ray, in raw form, is it worth the HASSLE and complaints and COST?