Redbox Makes a New One-day Rental Record

January 4, 2010 By Dena Cassella

Happy New Years Redbox-- you've broken your one-day rental record by over 170,000 rentals.

The ever-popular Redbox DVD rental vendor says it broke its one-day vending record this New Year’s Eve. On December 31, 2009, more than 2 million DVDs were checked out by U.S. customers—which greatly surpassed the company’s previous one-day sale record by at least 170,000. Apparently the most popular titles for that record breaking New Year’s Eve were Paranormal Activity, Julie & Julia, G Force and District 9.

“With many Americans celebrating New Year’s Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both,” said Gary Cohen, Redbox’s senior vice president for marketing and customer experience. “Renting a record-breaking 2 million DVDs in a single night, Redbox looks forward to continuing to provide consumers with incredible value and convenience in the New Year.”

Redbox says it has more than 19,000 fully-automated rental locations in the United States which dispensed more than 350 million total rentals during 2009. Looks like Redbox hasn’t felt the burn of 2009 as bad as other DVD rental companies, like Blockbuster and Hollywood Video.

Showing 3 comments

edgevideo at 7:59pm 7th January 2010 Do the math, it's only 90 rentals per machine. It only seems like a success, because they get everything so cheap. Cheap labor, cheap locations and they're crying foul cause they can't get cheap product!

Smoke and mirrors, the media will catch on at some point.

GO INDIES!
Dena C. at 3:50pm 4th January 2010 i seriously use the Redbox like 3 times a week... its waaay to convenient for me, especially since the one i use is in my local grocery store. Food + $1 movies = awesome
Ian Bell at 3:06pm 4th January 2010 I don't use RedBox personally because they do not rent Blu-ray movies, but I definitely see a lot of people at the local McDonalds using them. What's funny is that most people spend about $3 for the rental, not $1 because they return them late. Great marketing scheme though.