Skip to main content
  1. Home
  2. Entertainment
  3. News

Univision launches live streaming service targeting U.S. Hispanics

Parker Hall
By

univision launches streaming service soccer feature shuttleworth goal 2
Image used with permission by copyright holder
Spanish-language media giant Univision is stepping up its streaming game. The company has launched its own direct-to-consumer streaming service, Univision Now, which provides live broadcasts of the Univision and UniMás networks, as well as on-demand access for shows for up to seven days after their on-air premier, all for $6 per month.

The new streaming service is available in app form for iOS and Android, and offers viewers the opportunity to watch everything from sports to soap operas. That’s especially cool for soccer fans: the company has the right to digitally stream all matches from Mexico’s extremely-popular soccer league Liga MX, as well as Major League Soccer matches.

Recommended Videos

Univision Now also includes streams of news broadcasts in New York, Los Angeles, and Houston.

Related

Creating its own in-house streaming service is a smart way to maintain subscribers in a world that is increasingly going digital, and shows that the company is focused on maintaining its high viewership numbers.

“Our loyal and passionate audience leads the market in live television viewing, and also over indexes on smartphone penetration and digital video consumption,” said president of content distribution and corporate business development Tonia O’Connor in a statement about the new service. “Our goal is to serve all U.S. Hispanics.”

For a channel like Univision, which has a relatively captive audience among the Hispanic community in the United States, it’s a smart play by executives looking to keep the company’s audiences happy. The move also secures Univision a spot in a more diverse array of Internet streaming content, which is becoming increasingly available to Spanish-speakers online.

“Providing access to our broadcast networks, Univision and UniMás, on mobile devices is critical to our mission to entertain, empower and inform,” said O’Connor of the service.

Univision Now will also allow the company to serve users who are on the go, who do not have regular access to a television set, or who simply don’t want to pay for a typical cable subscription.

Editors' Recommendations

Topics
Parker Hall
Parker Hall
Former Digital Trends Contributor
Parker Hall is a writer and musician from Portland, OR. He is a graduate of the Oberlin Conservatory of Music in Oberlin…
Spotify Premium adds 200,000 free audiobooks for U.S. subscribers
Audiobooks on Spotify.

Spotify today took a big step toward keeping you in its app — and its growing ecosystem — that much more with the addition of more than 200,000 audiobooks for Premium subscribers in the U.S.

That's a big number, but it's also just part of the story. You don't get full access to listen to everything for as long as you want. Each individual Premium subscriber, and plan managers for Family and Duo accounts, will get 15 hours of audiobooks every month, included with their plans, and you'll see available audiobooks marked as "Included in Premium." (Sort of in the same vein of how some movies and shows are available free on Amazon Prime Video, and some aren't.) Spotify says that should get you about two books a month. But you can opt to buy a book or another 10 hours of listening time for $13.

Read more
Watch NASA’s trailer teasing next week’s launch of streaming service
NASA's next-generation SLS rocket.

NASA has shared a trailer highlighting next week’s launch of NASA+, a free video streaming service.

“We launch more than rockets,” NASA said in a post about the new offering, adding: “No subscription required. No ads. No cost. Family friendly! Emmy-winning live shows. Original series. On most major platforms.”

Read more
White House unveils 31 U.S. tech hubs to boost industry
A digital brain on a computer interface.

In a move designed to boost U.S. competitiveness and innovation in the tech sector, the White House on Monday designated 31 tech hubs located across the country.

The Tech Hubs program was authorized by the CHIPS and Science Act, signed by President Joe Biden last year. It's part of the president’s “Bidenomics” agenda aimed at growing the economy from the middle out and bottom up, the White House said.

Read more