The Amazing Spider-Man hits theaters on July 3, so as per usual we’re smack dab in the midst of a huge marketing blitz. A few days ago we brought you a video blog detailing the film’s key antagonist, and today we present a four-minute-long trailer for the flick.
The clip, which debuted during last night’s episode of America’s Got Talent, covers a bit of everything. The majority of the footage is stuff we’ve already seen in earlier clips, but taken all at once, this clip provides a very solid primer for the upcoming film. For instance, we see Spider-Man swinging through the streets of New York, saving some kid from a burning car, romancing a woman who, aesthetically speaking, is way out of his league, and battling a gargantuan, similarly animal-themed villain.
Overall, it’s pretty typical Spider-Man stuff.
Moreso than past trailers though, this latest glimpse of the film demonstrates just how CGI-reliant this movie likely will be. It seems that The Lizard is almost entirely computer-generated, which is something of a contrast against Spider-Man himself who, while CGI-enhanced for his major stunts, is most often some guy in a suit. We can’t quite call it a jarring contrast based purely on this trailer — and attempting to properly create an 8-foot-tall lizard via a man in a rubber suit would probably look terrible — but one wonders how fans will react to this.
CGI, when properly utilized, can be quite a boon to filmmakers, but as the amount of CGI in a film increases, the necessary quality level of said CGI also increases, except it does so at an exponential rate. Hopefully Sony hired some excellent graphics people, otherwise this flick runs the risk of looking like an extended video game cutscene, with similar yawn-inducing levels of gravitas. It’s just so difficult for the human brain to properly identify with a few thousand bump-mapped pixels.