Tomorrow, Amazon will live stream its first concert when Macklemore and Ryan Lewis’ debut the group’s new album, The Unruly Mess I Made, at a secret album release show in their hometown of Seattle, WA.
The concert is free to view for anyone, no Amazon Prime membership required, and will be held at an undisclosed location with a 500 person capacity, so expect a pretty intimate affair. No word on how fans will be able to attend, but Amazon is promoting the show as supporting “local social justice organizations.”
The show will only be viewable on desktop devices and Amazon makes no mention of being able to enjoy the show with a Fire TV set-top box or streaming stick. An interesting caveat: along with Chrome, Safari, Opera and the usual browsers supported, the new Microsoft Edge browser will also support the live stream of the concert, a first for the browser. Amazon will not archive the show, so watching it live is the only way to watch catch it.
Macklemore and Ryan Lewis’ concert may vanish once the stream is done, but the music will continue. After previewing The Unruly Mess I Made at the concert, the album will be made available to stream and/or purchase on Amazon Prime, as well as Apple Music and Tidal. So, don’t worry, Macklemore is not pulling a Kanye.
Live streaming is beginning to seem like a major priority for Amazon CEO Jeff Bezos and his crew. This live stream will come a month after Amazon live streamed President Barack Obama’s final State of The Union address. Music and politics are just the start. Speaking with German publication Welt am Sonntag at the end of last year, Beszos says Amazon is interested in live streaming sports as well and even mentions the possibility of one day live streaming the World Cup.
Macklemore and Ryan Lewis’ The Unruly Mess is the group’s first album since 2012’s massively successful The Heist, which took home the Grammy for Best Rap Album in 2014. You can catch Macklemore and Ryan Lewis unveil The Unruly Mess I Made in Seattle on Friday 9:00pm PST at www.amazon.com/hometownshow-video.