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Apple launches Apple Music ‘Guided Tour’ videos as first free trials end

So, Apple Music users, how have you been getting on with the Cupertino company’s streaming service? Been enjoying the free trial?

If you were one of the many millions quick to launch Apple Music’s free try-out when the service landed at the end of June, then very soon you’re going to have to start paying $10 a month to keep it going.

In a bid to persuade users who’re in two minds about forking out for a subscription, as well as to introduce newcomers to the service, the company on Monday rolled out seven Guided Tour videos explaining various features of its music offering.

Lasting no longer than three-and-a-half minutes each, the videos explain how to make the most of:

– the For You page for discovering new music hand-picked by Apple editors based on your current tastes

– the New section for finding recently released songs, artists, and albums

Radio for live broadcasts and more

– the Connect section for “an inside look” at the lives of your favorite artists

My Music where you can find all the songs you own and all the content inside the Apple Music catalog

My Playlists on how to make collections of your top tracks

– and, finally, Apple Music Playlists, “created by Apple Music editors and expert curators [with] a passion for music.”

Many may be wondering why Apple didn’t release the videos earlier, especially those who found Apple Music’s user interface confusing or difficult to navigate.

Recent reports suggested some 15 million people have been putting Apple Music through its paces, with around half expected to switch to the auto-pay system when their free trial ends – in case you didn’t know, the onus is on you to manage your Apple Music subscription, therefore if you don’t want to continue with the service beyond the free trial period, you’ll need to take these steps to turn off auto renewal or else face a monthly bill of $10.

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Trevor Mogg
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