Hip-hop star Drake has started plastering downtown Toronto with teasers for his upcoming album, Views From the 6. Images alluding to his new record have been appearing all over the Canadian city, where the Canadian-born musician now splits his time with Los Angeles.
Fans of the Hotline Bling writer are eagerly anticipating his latest record, which was announced last month with an April 16 release date.
Visual allusions to Views From the 6 have appeared everywhere from massive billboards in the city center to small signage at the airport. So far, they include black and white posters of a building with “6” written below it, a billboard with “Four plus two equals 6” scrawled on it, and a huge white sign that says “Views” with eyes all over it.
— Billy Bishop Airport (@BBishopAirport) February 9, 2016
A photo posted by champagnepapi (@champagnepapi) on Feb 9, 2016 at 8:43pm PST
Drake has been a busy man of late, having announced his new record the same week as being named the Toronto Raptors’ Global Ambassador, followed by a massive super bowl ad for T-Mobile. The new billboards were likely erected to coincide with this weekend’s NBA All-Star Game, where Drake will join in on the festivities as the coach of the Team Canada celebrity team, against American Comedian Kevin Hart’s Team USA.
What exactly the new album will sound like remains to be seen. So far, only one song, a Meek Mill-bashing jam called Sweet Sixteen, has hit public ears. That song felt more like a freestyle than an album-worthy single, with a virtually unchanging trap beat and none of the rapper’s signature speech-song — the element of Drake’s style that has sold the most records.
That said, whatever the Canadian rapper has decided to record, it will probably sell like hot cakes. Views From the 6 will be Drake’s fourth studio album, and the first since 2013’s Nothing Was the Same, which has sold close to two million copies in the United States.