The best things in life are free, especially when they are tweeted. In his usual, quizzical manner, Kanye West announced on Twitter his upcoming album has a new, secret name, and anyone who can guess it will get tickets to his upcoming Madison Square Garden show and free sneakers.
The G.O.O.D. Music founder took to his personal Twitter account to announce the album’s new secret name and gave only one clue to its title: the acronyms T.L.O.P. This is the third time Mr. West has changed the name of his eighth studio album since last May when he changed it from So Help Me God to SWISH. This should be the final name change as he is debuting season three of his apparel line with Adidas as well as his new album at Madison Square Garden this Thursday. The event is selling out quickly, so this guessing game is your best bet at seeing the show if you do not already have tickets.
The prospect of new sneakers and tickets are making everyone put their detective hat on to decipher Kanye’s mysterious code, including celebrities.
— Chance The Rapper (@chancetherapper) February 9, 2016
Maybe it’s a children’s album. “The Lonely Old Pickle.” There’s my guess. #TLOP
— Jason Isbell (@JasonIsbell) February 9, 2016
— Questlove Gomez (@questlove) February 9, 2016
Kanye may also be handing someone hundreds of dollars and not even know it. Hours before he announced the guessing game for the sneakers and tickets, Adidas confirmed the re-release of the “Pirate Black” Yeezy Boost 350 next Friday. Adidas released the “Oxford Tan” color of the insanely popular Yeezy Boost 350 on December 29 for $200. At press time, less than a month and a half later, those same shoes have been resold for as high as $900, according to resale market tracking site Campless.
So, either get the guessing or break open the piggy bank. Yeezy Claus is coming to town.