Tech Predictions for 2007

The coming year in video and audio will be anything but boring. Here are my 2007 predictions.

Having written about video and audio technology since—gulp!—1980, let me tell you, there have been some mighty dull years. When I started out, big-screen TVs existed, but were based on analog technology and looked awful. The notion of combining video and audio into a single system was so unusual then that I was actually rebuked by my bosses at Video Magazine for writing a long and prominent new-product item about the very first surround receiver. It was a Kenwood with composite video switching, and no surround decoding, because surround sound hadn’t reached the home front.             HDTV and the progeny of Dolby and DTS have remade the world and made it better. Now you can enjoy a huge, detailed picture with sound all around you. And just when you think things couldn’t get any better, they’re about to. Again. Here are a few rash predictions for 2007.   Telco TV Hits Big: The Republican Congress was about to sweep away—for better or worse—layers of municipal regulation to allow Verizon, AT&T, and other telcos to start delivering video in their service areas with very few strings attached. The November electoral upset might have slowed things down, because the Democrats are concerned about things like net neutrality. But between Christmas and New Year’s, the Republican majority on the Federal Communications decided in a 3-2 party-line vote to do what Congress had been about to do. The acceleration of telco TV will give your cable and satellite providers some healthy new competition, though I doubt it will have as much impact on rates as FCC chair Kevin Martin says. Still, new options are good! Who knows, the telcos might even offer some innovative new services. That’s just what the people at Verizon’s lab were up to when I visited them last summer. Verizon operates in the northeastern and middle Atlantic states. The other main telco-TV overlord is AT&T, which has just absorbed BellSouth, with its newly expanded territory now including the southeast, the midwest, and the west coast.   Flat Panels Plateau: Though they certainly won’t go away. According to NPD, a research firm, LCD TVs were the hot ticket of the just concluded holiday shopping rush, outselling digital cameras, notebook PCs, and even iPods. DisplaySearch, another market research firm, says revenue growth from LCDs (components, not finished sets) will slow in 2007, and revenue growth for plasmas will flatline, which probably means the companies marketing them will start looking around for something else. Growing LCD production capacity in the far east will keep prices low, though the people who run those factories have figured that out, and are being investigated for price-fixing. Price pressure will continue resulting in design compromises, so read reviews carefully before you buy, and look for information about video artifacts, color accuracy, and black level. Rear-projection sets, once the kings of the HDTV world, are now an unfashionable commodity-priced product, even with the old cathode ray tube having been replaced by DLP micro-mirror chips and liquid crystal panels. Direct-view TVs are a joke (except for their black-level performance). New technologies—including radically flattened tube and rear-projection displays—may hold surprises.   Video Drooler Hype Keeps Pouring Out: In 2006 it was 1080p (1080 by 1920 pixels delivered one frame at a time). Prepare to be shocked: My HDTVs are 720p and 768p and I like them fine. There will be more 1080p displays in 2007, and even some 1080p Blu-ray and HD DVD releases to feed them, but that matters only if you have a really, really, really big screen, sit very close—and have excellent eyesight! The next step will be to upscale 1080p to multiples of 1080, which will be utterly useless. More interesting is the emerging “deep color” standard supported by HDMI 1.3, which may expand the color gamut of HDTV if it’s widely supported by both hardware and software—an emerging issue for 2007. It goes under various names including xvYCC and x.v.Color. It is safe to say the video industry’s ability to come up with off-putting names is a trend that will outlive us all.   Hot New Surround Technologies Trickle into the Market: Unfortunately what will initially carry them are the ill-starred Blu-ray and HD DVD formats. However, any big bit bucket will hold them, and they’ll have a better chance to sneak into your system when download technologies mature. That probably won’t happen in 2007, but do visit your neighbor the early adopter and ask him to fire up his HD DVD or Blu-ray player with some movies in lossless Dolby TrueHD or DTS-HD Master Audio, not to mention the improved lossy formats, Dolby Digital Plus or DTS-HD High Resolution Audio.   Blu-ray and HD DVD Limit One Another’s Growth: But you knew that. And it’s a shame. Still, LG says it will step forward with a combi player handling both formats. And in an independent announcement that arrived at virtually the same moment, Warner affirmed its previously stated intention to deliver combi discs that will play HDTV in either a Blu-ray player or an HD DVD player. These developments may not affect us much in 2007 but they may make for a much more pleasing 2008.   Surround Receivers and Amps Go Green: The new Class D amplifier technology will result in smaller and more energy-efficient surround electronics. The D in Class D doesn’t stand for Digital—it’s just a way of distinguishing these next-generation amps from Class A (used in high-end two-channel gear) and Class AB (which dominates existing surround receivers). Class D dissipates less energy in the form of heat. If you are concerned about global warming but still want your 7.1 channels of joy, this is a trend to watch, especially as some of these products actually start sounding good.   Speaker Packages Get Smarter—Though Maybe Not Smart Enough: Now that more people have flat panels, their thoughts will logically move to the other side of the home theater equation. The good news is that compact sat/sub sets sound great if you can bring yourself to pay at least four figures for a quality product. In-wall speakers from the likes of Polk are starting to sound as good as freestanding ones (though avoid the on-wall category). Subs are getting smarter with room equalization to smooth out room-induced bass humps. But the industry, and consumers, probably won’t break a bad habit—the horizontal center speaker, an acoustically compromised fad dating from the increasingly distant days when RPTVs dominated the big-screen market and the speaker had to rest atop the set. My advice is to use identical speakers, at least across the front channels, whether you’re buying satellites or in-walls (dipole surrounds are OK). Arrange them in a straight line below or above the display.   That’s enough pontificating for now. What home theater related development would you like to see in 2007?   Mark Fleischmann is the author of Practical Home Theater, audio editor of Home Theater Magazine, and tastemaster of happypig100.com.

Showing 5 comments

  1. Roscoe at 12:24pm 13th January 2007 I added this to Digg since I think its a great story: http://digg.com/tech_news/Tech_Predictions_for_200...

    Please Digg it if you like it!
  2. Ian Bell and Dan Gaul at 12:19pm 13th January 2007 For me, having AT&T and Verizon hit the TV space is a huge deal. I cannot wait for increased bandwidth and lower prices thanks to the competition. I heard that Verizon just upped the bandwidth of their FiOS service so they could stay competitive. Keep it coming!
  3. Ian Bell and Dan Gaul at 12:13am 12th January 2007 Hi CJ,

    Here are a couple of things I noticed at CES.

    LCD's are getting better response times, and deeper blacks, while plasma technology is coming down in price, with larger screens available and deeper blacks.

    I am a fan of plasma, but LCD is certainly getting more compelling as their price drops and response rates get better.

    You will still see more LCD's with 1080p capability versus plasma. But that could be changing.

    Samsung was touting a new filter in the glass to help deal with bright light (I.E. sunlight) affecting the picture.
  4. bryan catmull at 6:42pm 11th January 2007 interesting that there is not one mention of
    S E D! the current court case re canon and
    licencing of fed patents, will be quickly resolved by the japanese companies, canon and
    toshiba, are they going to hold up or dump the
    greatest advance in picture quality since the
    invention of television? I don't think so,
    Sony know that LCD has a limited life because
    of the response time, I have personally watched
    their top of the line BRAVIA 47 inch, and after
    about an hour of quick moving action, started
    feeling strain in my eyes due to the slow
    refresh rate, 8ms, even with the doubling of the frame rate to 120 hz, thats still way above
    SED, thats the reason Sony have resurrected
    their FED research, if you are going to make
    predictions for the future, then you must
    include SED!.
  5. CJ at 8:10am 11th January 2007 Love the comments re: 1080p. Honestly, I love 1080p for one reason . . . It drove down the cost of 720p displays!

    Questions re: HD displays: Will we get brighter plasmas in 2007, or LCD's with better blacks? Will LCD kill plasma, or vice-versa?
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