Combine a massive influx of social and interactive startups with a city whose unofficial motto is “Keep Austin Weird” and all bets are off the table. Between the themed food trucks and app demos, here’s a quick look at the definition-defying experience that is SXSW Interactive Week.
by Molly McHugh
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey. She's a sucker for animated GIF blogs, hours-long Wikipedia hunts, road trips, YouTube binges, and the Portland Trail Blazers. Molly is a graduate of the University of Oregon School of Journalism and Communications (go Ducks). You can find her on Twitter (@iammollymchugh) and Instagram (@mollygrams).