BenQ Launches Seven Megapixel Cameras

BenQ has launched its T700 and X725 digital cameras, bringing touch screens and super-slim designs to the seven megapixel market.

Troubled electronics manufacturer BenQ—still trying to recover from its misadventure with mobile phones and now engaged in a risky retooling of its enterprise which includes selling off its own brand—has launched two new seven megapixel digital cameras aimed at the consumer market, hoping to win buyers with touchscreen functionality and super-slim designs.

Announced last March but just shipping now, the T700 offers a 3-inch touchscreen LCD display and a stainless steel casing which is just under 15mm thick. The camera uses a Pentax SMC (Super Multi-Coating) lends, sports a 3× optical zoom, and offers a “tag to enlarge” function which enables users to zoom in on portions of images just by tapping the screen; BenQ says the camera will handle sensitivities down to ISO 1200 (ISO 4000 in movie mode), and BenQ’s Super Shake Free electronic image stabilization helps keep images sharp. The T700 will be available now in the UK at the end of June for £175, and should run about $298 when it lands in the United States.

The X725 is BenQ’s even-slimmer followup to its reasonable well-regarded X720, and BenQ claims it is the word’s thinnest seven megapixel camera, measuring just 12.5mm thick—less than half an inch. The X725 offers a 3times; optical zoom and a sliding lens system, along with BenQ’s Super Shake Free image stabilization, and BenQ says the camera can get to ISO 1600 in shake-free mode. The X725 should be available at the end of June in the UK for £165, and should be prices at around $275 when it becomes available in the U.S.