Canon Inc said on Monday it had raised its production capacity for its hot-selling "EOS Kiss" digital SLR camera by about 25 percent, anticipating explosive growth in coming years.
Canon’s “EOS Kiss” model has been flying off the shelves since its launch six months ago. Camera lovers were attracted by its 120,000 yen ($1,085) price tag, well below that of competing cameras from Nikon Corp and other rivals.
“After all, to stimulate demand in this (the digital SLR) market, the key points are to improve camera performance and bring the selling price down,” Tadaaki Ando, deputy group executive in charge of digital SLRs, told Reuters in an interview.
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