Home > Photography > DivX comes to your digital camera

DivX comes to your digital camera

The target platform for this range of digital video products is the TMS320DM270â„¢ from Texas Instruments, an official DivX Certified partner company. In the future, solutions will be available on awider range of platforms depending on the application and market demand.

DivX video, which offers DVD-quality at 7-10 times greater compression than MPEG-2, is the world’s most popular MPEG-4 compatible video compression technology with over 85 million worldwide users. Ittiam will work with the team of video engineers at DivXNetworks to design solutions to power a variety of portable video products with full encoding and decoding capability for all versions of DivX video. A wide range of DivX Certified consumer electronics devices including portable video players, DVD players, digital still and video cameras, and set-top boxes are scheduled to hit the market in 2003.

“Ittiam’s proven expertise in creating high-performance, cutting edge digital video solutions for DSP systems makes them an excellent partner to help DivXNetworks meet the overwhelming global demand for DivX Certified CE devices,” said Shahi Ghanem, president and chief operating officer at DivXNetworks, Inc. http://www.divxnetworks.com/. “Millions of DivX users around the world are anxiously awaiting the release of DivX Certified devices and CE manufacturers are rushing to meet this demand in time for the holiday season. Our partnership with Ittiam will help ensure that CE manufacturers can create high-quality DivX powered solutions in the fastest possible timeframe. In fact, we already have the first customer for this partnership.”

Ittiam Systems is a digital signal processing company singularly focused on creating world-class DSP systems and IP in media processing and communications. Ittiam has deep expertise in video technology and in building digital media systems. This ranges from video players, cameras and network cameras to video conferencing. Ittiam’s video technology has been licensed to world-leading semiconductor and equipment manufacturing companies around the world.

“This is a partnership with tremendous potential,” said Srini Rajam, chairman and chief executive officer of Ittiam Systems. “The world renowned DivX video compression technology and Ittiam’s expertise in video systems and products are perfect ingredients to produce solutions far ahead of the competition. We are looking forward to the immediate opportunity during this year’s holiday season as well as the vast long-term market potential through this partnership.”

“Ittiam’s video products have been licensed by customers across Europe, Asia and North America,” said Rohit Bhuva, vice president of business development for Ittiam. “With DivXNetworks, we aim to reach out to a whole new set of appliances and consumers.”

“We are pleased to work with Ittiam to provide comprehensive streaming media solutions to our customers,” said Tom Kelly, business manager, streaming media group, Texas Instruments. “Ittiam’s strength in customized reference design solutions for digital video products enables developers using TI DSPs to build more powerful and innovative streaming media applications, ultimately lowering development costs and offering time-to-market advantages.”

The DivX Certification program for consumer electronics devices includes a full DivX software development kit as well as rigorous certification testing for visual quality and performance standards. Official DivX Certified partners receive marketing, sales and engineering support focused on helping third party development and OEM partners create DivX Certified consumer electronics solutions such as DVD and portable players, set top boxes, PVR and digital video and still cameras. For more information on DivX certification process, visit www.divxnetworks.com/certified.