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Getty Images launches Photos.com to sell its renowned photography as home decor

Getty Images may be better known as a stock photo agency, but it now wants to be front-and-center in consumers’ minds. After putting up millions of photos for free, non-commercial use, the company announced the launch of Photos.com, a new website for consumers to purchase high-quality prints from Getty’s collection.

Photos.com offers a wide selection from Getty Images’ collection of specialty photography, including architecture, nature and wildlife, abstract and contemporary images. The selection will increase over the coming months.

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“Getty Images is driving a more visual world, from the homepages of news sites to global advertising campaigns, and your friends’ personal blogs,” said Getty Images co-founder and CEO Jonathan Klein during the April 23 announcement. “Today we are excited to make our market-leading and award-winning imagery available for living and work spaces through our new consumer offering, Photos.com by Getty Images.”

Photos.com includes the work of several renowned photographers: Alfred Eisenstaedt, Gjon Mili, and Margaret Bourke-Whitef from the LIFE Magazine Collection; David Redfern, whose 45-year career included shooting images of famed musicians The Beatles and The Rolling Stones; and Earl Leaf, an American archival photojournalist known for his portraits of Hollywood icons. In addition, Photos.com will also exclusively feature the work of Getty Images photojournalists such as Brent Stirton, Mario Tama, Chris Hondros, among others.

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Getty Images partnered with fine art company New Era Portfolio to produce and fulfill consumers orders. There is a variety of frames and materials to choose from, such as gallery wrapped canvas, framed archival paper, mounted and floated aluminum, acrylic, and birchwood. Print costs start at $90 and will vary by specific images, materials, and sizes.