If you needed proof that GoPro cams aren’t just for consumers, here’s one: The company announced that it has received an Emmy for the tech in the Hero3. While users of all ages have embraced GoPro’s POV cameras for capturing all manners of action, the movie industry has also adopted the cameras as an inexpensive tool for recording HD footage, especially in tight situations where using a more cumbersome and expensive camera isn’t cost-effective.
The National Academy of Television Arts and Sciences presented GoPro with the 2013 Technology and Engineering Emmy Award for Inexpensive Small Rugged HD Camcorders. No, you won’t hear about this award being presented during the primetime Emmy ceremony, but it’s a legitimate Emmy nonetheless. Previous winners have included the likes of Canon, RED, Sony, Apple, Dolby, and Panasonic. The award was presented to GoPro CEO and Founder Nicholas Woodman during CES in Las Vegas on January 9. The press release might be a bit of a pat-on-the-back for GoPro, but it does show that the camera is taken seriously as a legitimately useful tool by filmmakers, and it’s not just a overhyped product.
“That the best selling consumer camera in the world has also been so enthusiastically adopted by film and television professionals is something we’re very proud of,” Woodman said.