If you’ve had your eye on Sony’s new full-frame mirrorless cameras, the Alpha A7 and A7R, but have been hesitant to switch or put off by the pricing, maybe this offer from Sony would persuade you to make the leap. Trade in a camera from any manufacturer – in any state and condition, even if it’s broken – and you could get $300 toward any A7/A7R kit.
Usually there are conditions that must be met in order to qualify for rebates, but there doesn’t seem to be any catches with this offer. If you have happen to have an old DSLR or find a broken one at a junk shop, you may be able to trade those in.
The deal can be found at camera retailers B&H, Adorama, and Focus, but could possibly be offered at other major retailers as well, so call up your favorite store and check. What both Pop Photo and PetaPixel have found is that, besides the $300 discount, Adorama and Focus are throwing in some extras too, like gift cards, software, and accessories. (Click on the store links to find out how to take advantage of the offer.)
The least expensive A7 costs $1,700 (without lens). Knocking off $300 isn’t going to make it significantly cheaper, but it makes the price more palatable. Both the A7 and A7R have earned our Editors’ Choice (with the A7 getting our “camera of 2013” designation), and are game changing cameras worthy of the price. We’re not sure if is an indication that the cameras aren’t selling as well (Sony told us that they were in high demand over the holiday shopping season, but worldwide sales of mirrorless cameras aren’t so hot), or if Sony just wants more of these cameras in people’s hands. However, If you have been close to buying one, this offer only sweetens the deal further.