Sony has added a new full-frame E-mount lens to its lineup that's designed for filmmaking. This cinema lens with power zoom is ideal for Sony cameras like the 4K-capable A7S, but works with all E-mount cameras.
The PowerPole is a GoPro accessory stick that comes with an integrated 5400 mAh battery so you don't run out of juice filming your skateboard stunts. It can also charge another USB device simultaneously.
It's not giving much away, but HTC is holding a special event on October 8 in New York, which from the invitation looks to be all about photography. What's not clear is if it'll be software or hardware related.
In addition to a new limited-edition body option, the X-T1 Graphite Silver from Fujifilm has some technical enhancements. Plus, Fujifilm announces an upcoming firmware update for all X-T1 users, plus a new kit lens.
For fans of instant film who want larger prints, Fujifilm is releasing its Instax Wide 300 camera, which ideal for pro and amateur use. Also announced are Instax Mini 8 and Instax Mini 90 in new colors.