From the company’s press release:
Pentax Imaging Company has announced it is developing cameras for the entry level digital SLR category. The first introduction is slated for Fall of 2004.
Pentax entered the digital SLR market in the Fall of 2003 with the popular *ist D digital SLR that offers 6.1 megapixels, interchangeable lens compatibility, and one of the world’s smallest, lightest camera bodies in the digital SLR category.
Pentax introduced two DA series designed lenses to match the *ist D CCD size since the 2003 arrival. The PENTAX-DA Zoom 16mm-45mm F4 ED AL shipped earlier this year and the smc PENTAX-DA 14mm F2.8 ED [IF] interchangeable wide-angle lens will ship in June 2004.
This latest announcement further demonstrates the PENTAX commitment to the digital SLR camera market including entry level photographers.