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Say hello to yourself while eating with the first selfie spoon

Finally, it’s here, the selfie accessory no one’s been waiting for.

In a promotional stunt for Cinnamon Toast Crunch cereal, maker General Mills has launched the Selfie Spoon that helps you take a photo of yourself eating your first meal of the day. Because you really want to do that.selfie spoon

With tongue so firmly in cheek it’s at risk of causing painful bruising, the selfie spoon, as its name suggests, is basically a selfie stick with a spoon on the end.

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To be clear – this is a real device and can be yours for the cost of shipping and handling (that’s right, the Selfie Spoon itself is free).

According to its webpage, the stick extends to 30 inches (76.2 cm) and incorporates a remote shutter button as well as the all-important spoon. The page also includes a number of “self-monials” (their term, not ours) showing satisfied users of the Selfie Spoon chomping on their Cinnamon Toast Crunch cereal.

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“Gone are the days of eating a delicious breakfast and all your friends not knowing about it,” the YouTube ad proclaims, adding, “So why choose between eating and posting? With the Selfie Spoon, you can do both.”

Sunday’s batch of Selfie Spoons has already sold out, but if you’re desperate to get your hands on one, fear not. More will be available in the coming days, the cereal maker promises.