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Sony Introduces New Cyber-Shot Cameras

With its 7.2 megapixels and a Carl Zeiss Vario-Sonnar lens with 4x optical zoom, Sony’s new Cyber-shot DSC-V3 digital still camera puts outstanding image quality, sophisticated controls and a compact ergonomic design in the hands of photo enthusiasts. It will be available in late October for about $700.

Providing all the versatility of a much larger camera, the V3 is a compact, classic rangefinder-style camera featuring a large easy-to-handle grip. The new design incorporates a 2.5-inch LCD viewfinder, providing more room than ever before to see and share images the moment they are captured.

“The Cyber-shot DSC-V3 model is for a special class of photographer that wants creative control over the picture-taking process in an ultra-portable package,” said Greg Young, general manager for digital still camera marketing in Sony Electronics’ Personal Mobile and Imaging Division.

Sony DSC-V3 7 MegaPixel Camera
Sony DSC-V3 7 MegaPixel Camera

Thin, fast and good-looking describe Sony’s new 5.1 megapixel Cyber-shot DSC-T3 digital camera, announced today.

The pocket-size T3 camera is Sony’s thinnest digital camera to date, measuring in at less than three-quarters of an inch. And due to Sony’s Real Imaging Processor circuit, this new model is lightning fast. It shoots bursts of up to four full-resolution images at three frames per second.

The T3 camera incorporates a built-in, electrically operated lens cover that opens instantly when the camera is activated. With a single push of the power button, it springs to life in under a second. The new camera will be available in October for about $500.

The camera features a large 2.5-inch LCD viewfinder, occupying roughly two-thirds of the back of the camera. The display’s viewing area makes it easy to share images the moment they are captured.

The camera is equipped with a Transflective Clear Photo LCDTM that improves the quality of image display by preventing reflected light from interfering with it. Moreover, the new LCD’s higher contrast, brightness and resolution ensure more accurate color reproduction.

“The T3 camera’s new LCD makes it possible to effortlessly see your subject whether you’re indoors at your child’s recital or at the beach and of course its distinctive design fits any lifestyle,” said Greg Young, general manager for digital still camera marketing in Sony Electronics’ Personal Mobile and Imaging Division.

To keep a slim profile, the T3 camera’s Carl Zeiss Vario-Tessar lens operates internally rather than extending beyond the camera’s body and its 3X optical zoom ensures great image quality. Equipped with a 0-4X SmartZoom (at VGA resolution), the camera allows you to focus in on the area of interest of your subject by cropping the image size and thus avoiding image degradation.

With approximately 180 shots per charge of the camera’s InfoLithium battery, you can snap away without fear of running down the charge.

With optional Memory Stick PRO Duo cards, the camera captures and plays back high resolution moving images. MPEG-VX Fine mode allows you to record MPEG video with 640×480 pixel resolution at 30 frames per second, up to the capacity of the memory media card being used.

Sony DSC-T3 Digital Camera
Sony DSC-T3 Digital Camera

The challenge to Sony engineers: pack a 4.1-megapixel, 3X- optical zoom camera into a hip little package a fraction the size of a candy bar. Their answer? The Cyber-shot DSC-L1 camera, an elegant confection that will come in four colors and finishes: brushed silver, dark blue matte, black and a striking dark red piano gloss.

The silver DSC-L1 camera will be available in mid-October, and the blue, black and red models will follow in January, each for about $300.

Measuring 3 ¾” x 1 ¾” x 1″, the L1 model is powered by Sony’s Real Imaging Processor circuitry, delivering outstanding shot-to-shot speed, stamina and quick start-up time for catching the action as soon as it happens.

For the first time in the ultra-compact class of digital cameras, the Cyber-shot L1 model delivers a 1.5-inch transflective LCD, making it easier to see what’s on the LCD even in bright sunlight.

It also has a new Carl Zeiss Vario-Tessar 3X optical zoom lens, setting the stage for picture quality typically delivered by larger, more expensive digital cameras.

“Decades of expertise in miniaturization have enabled us to achieve a balance between fashionable design and such advanced features as the world’s smallest mechanical zoom lens,” said Greg Young, general manager for digital still camera marketing in Sony Electronics’ Personal Mobile and Imaging Division. “But size and features are only half the story. In the L1 camera, we’ve also created something that’s easy to grip and shoot, and takes outstanding pictures.”

Sony DSC-L1 Digital Camera
Sony DSC-L1 Digital Camera

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