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The Leica D-Lux wants to get into your jeans (and you should let it)


Behold the first-ever content series between Digital Trends and The Manual. The Bromance has begun. Since there are a plethora of brands out there melding style and technology, we thought we would take this opportunity to profile one item per week for the month of October, breaking them down and offering each of our unique takes on their tech and style components.

First product up is the Leica D-Lux G-Star RAW camera. Let the games begin.

For the whole series, click here

The ManualThe Manual:

The Dutch are certainly well known in the design world for keeping things simple. So it makes perfect sense for German Leica to pair with G-Star who is based in Amsterdam. But what really keeps this camera apart from many is the color, case and carrying strap. The pine green metallic color concept of the camera was formulated by G-Star to reflect the companies active esthetic. And the dot surface wrapping around the body of the camera prevents slippage during sweaty summer months.

Also, the G-Star RAW specially created leather trim case lends this lil snapper an edge over those crappy nylon zip pouches we see street photographer trying to hide. The sturdy case with metal components is for the photo warrior in us all. And hey, it looks damn good with denim. Imagine that?

dt-logoDigital Trends:

It’s cute how The Manual is so focused on the D-Lux’s tight jeans. Sure, the G-Star RAW collabo (that’s what the kids are calling these things, right?) accentuates an already-great-looking camera and even works in a near pun – G-Star “RAW”? For a camera that shoots “RAW” file formats?! Get it? [tap tap tap] Is this thing on? – but we’re still talking about the surface. And the beauty of this baby goes so much deeper than that.

There’s a reason why Leicas have been lusted after by discerning photographers since before World War One, and it’s not because they look good in jeans. It’s because their build quality personifies craftsmanship and their lenses create drool-worthy images. The D-Lux features an f/1.4 lens with 3.8x optical zoom, which provides gorgeous depth of field while performing miracles in low light environments. It’s no slouch in its guts, either, with a 1/1.7″ CMOS sensor capturing … ahem … RAW stills and full HD video. It’s TFT color LCD display boasts 920k-dot resolution, and there’s 70 MB of internal flash memory.

Bottom line:

The pics you take with the D-Lux will look great, and you’ll look great taking them. That’s a win-win for everyone – except the guy with the crappy nylon zip pouch.

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