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CNBC interviews Digital Trends’ Jeremy Kaplan about Apple’s new look flagship store

15 years after the opening of its first store, Apple’s flagship location in San Francisco re-opens its doors this Saturday with more than a new look. Today on CNBC, Jeremy Kaplan, Editor-In-Chief of Digital Trends, weighs in on how the tech giant is rebranding the overall experience at the new Apple store. The entire store is solar powered and with a 6K video wall, a stage for live music, and greenery decorating the aptly named “ Genius Grove,” Kaplan suggests Apple is making the store more of a destination rather than simply a place to buy computers.