Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
PORTLAND, Ore., Jul 31, 2015 — Digital Trends, the experts in coverage of the way technology shapes consumers’ lives, announced today it is partnering with Moat, an independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies and premium publishers, to improve viewability across advertising campaigns.
This partnership will enable Digital Trends to provide advertisers with the leading and in-depth analytics, viewability, and performance insights necessary to maximize the value of campaigns. Moat’s real-time reporting capabilities will expand access to detailed at-a-glance reports on audience quality, as well as more than fifty “Attention Metrics” that go beyond viewability.
Demand is increasing for viewability measurement and viewability guarantees in the automated space, and with this partnership, Digital Trends will deliver targeted and highly detailed campaign optimizations to improve viewability and engagements in real-time. Advertisers who partner with Digital Trends will gain a deeper layer of transparency into their advertising spend and know they’re getting the most from their branding efforts.
“Advertising fraud and viewability is at the forefront of brands’ strategy right now,” said Andrew Budkofsky, EVP Sales & Partnerships at Digital Trends. “Now, with the addition of Moat’s technology to our existing solutions, we are able to provide buyers today with the key insights and metrics they need to fully optimize advertising campaigns for maximum viewability. This partnership is one of many that Digital Trends maintains to provide clients with the best solution available.”
“Viewability is increasingly becoming one of the key components of any successful digital marketing campaign. We are excited to partner with Digital Trends to deliver Moat Analytics to their marketers and to help them make better decisions with data that matters,” said Jonah Goodhart, CEO and Co-Founder of Moat.
About Digital Trends
Digital Trends is a leading consumer technology publisher that aims to demystify technology, helping people navigate an increasingly digital world. Digital Trends’ easy-to-understand product reviews, entertaining news and videos serve more than 20 million unique visitors each month and eight million mobile users. Digital Trends reaches 90 million tech influencers through the Digital Trends Media Network, and its syndicate partners include Yahoo!, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, Ore., and has offices in New York City, San Francisco and Chicago. For more information, visit www.digitaltrends.com and follow @DigitalTrends on Twitter and Facebook.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.