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The Bloomberg Advantage: Kaplan, Butler on Apple iPhone Sales

The Bloomberg Advantage with Carol Massar and Cory Johnson brought in guests Jeremy Kaplan, Editor-in-Chief at Digital Trends and John Butler, Bloomberg Intelligence Senior Telecom Analyst to discuss Apple’s Q3 results. While the stocks are up both Kaplan and Butler agree the once innovative company is no longer the inspirational business it once was. There have been huge declines in sales across the board and Kaplan proposes it is “the market reacting to products that they aren’t excited about.” The iPhone to be released in September is going to be an awfully lot like the iPhone we all currently have. One suggestion is for Apple to rethink their strategy of keeping their research and development so secretive. Simply giving a little glimpse into what they are working on for future releases, maybe things in the automotive vertical or even any VR/AR applications, would bring instant excitement to their consumers.