100 days in, what do we know about Vine?

Vine App Icon — Image used with permission by copyright holder

Vine’s celebrated its 100th day since launch yesterday. Originally, Vine was rather shrouded in mystery: The six-second, looping video app was a Twitter acquisition that we all couldn’t quite get our heads around. And now that we’re 100 days in, it’s time to start assessing what exactly Vine is and how far-reaching its content is.

Then actor Adam Goldberg “figured it out” in February. Horror was the genre and home as an unsafe local was the theme, which took off and being crowned “The King of Vine.” The next month MADtv comedian Will Sasso couldn’t keep lemons from inexplicably popping out of his mouth on Vine, which fans ate up.

Since then we’ve seen Vine take over Fashion Week, be used to debut the Wolverine trailer, the addition of a new category in the Tribeca Film Festival that used Vine videos called The Six Second Film Festival, the use of Vine to record the Boston Marathon bombing, and perhaps the best use of Vine yet, the “Ryan Gosling won’t eat his cereal” Vines. Well done.

Aside from these specific use cases, video analytics platform Unruly has collected data around 10 million Vines between March 22, 2013 and April 22, 2013 to reveal exactly how the app is performing. Unruly found that on average, five tweets per second include Vines. While that’s a considerable amount, it turns out that user (or celeb) made Vines fare better than those created by brands: Just four percent of the top 100 Vines were created by brands.

It’s also important to note that the idea of a “viral Vine” is rather relative: Among the 10 million Vines tracked by Unruly, 433 Vines had more than 500 tweets, 176 had more than 1,000 tweets, and only 51 had more than 2,000 tweets. To put this into perspective, the chance of garnering more than 2,000 tweets is just 0.0000051 percent. Those are some slim odds, and small numbers compared to the type of Twitter traffic some memes (or Instagram posts, for that matter) see.

In case you’re curious, the top performing Vine with 47,000 tweets was “Emo’s getting ready” by Harry Styles.

The Boston Marathon was also a significant point in time for Vine; the event turned out to be the most viral topic on the platform. The most Vine embedded tweets during the tragedy occurred between 3 PM and 4 PM EST on April 15, the day after the Boston Marathon bombing. 19,667 tweets with Vine videos were tweeted or retweeted that day.

You can check out the list of the top 20 most tweeted Vines here:

Author	Description	RTs	Link
Harry Styles	Emo’s getting ready	47,894	http://vine.co/v/btBiEqQpgeU
Doug Boston	Marathon news	39,546	http://vine.co/v/bFdt5uwg6JZ
Harry Styles	Running and getting swooped at	33,757	http://vine.co/v/bUn7ddg2j9r
Lou Teasdale	Clickin clubbing	25,146	http://vine.co/v/btbFIFKh9qX
TylerTheCreator	SIKE!!!!!	16,708	http://vine.co/v/btXPeEhvpjL
TylerTheCreator	Real Harlem Shake	12,573	http://vine.co/v/bDFIMdrr6BK
Mike Carroll	FBI agent climbing	11,015	http://vine.co/v/bU6YvrOvnvx
Mike Lerner	That’s a lot of phones	7,515	http://vine.co/v/bUMaEpnnjLn
The Wolverine	Movie Teaser	7,312	http://vine.co/v/bDExaiMjJ1F
Will Sasso	I Will Always Love You	7,076	http://vine.co/v/bgep05eMY3l
Lou Teasdale	Happy Birthday Tour	6,751	http://vine.co/v/bDMMiIjLVq0
Darren Criss	Blaine/Darren	6,204	http://vine.co/v/bUXa5dq22HW
Wiz Khalifa	Best mom ever	6,121	http://vine.co/v/bFqbzzH2zmD
Lou Teasdale	Me and Niall tour bus	5,525	http://vine.co/v/bDbuFEZd1BX
Wiz Khalifa	Im finna teleport	5,403	http://vine.co/v/btlIn0b067x
Uncle Blazer	PSA	4,974	http://vine.co/v/bj17p6hiiv0
Darren Criss	Principal’s office	4,629	http://vine.co/v/bTKiUUpZJFd
Darren Criss	Blaine on tour	4,290	http://vine.co/v/bPF6rA5bjpL
Kellin Quinn	Me getting naked	4,142	http://vine.co/v/bjj6erPUPEa
Marlo Meekins	MarLo Meekins’s post	3,972	http://vine.co/v/b623zdwVuJB

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