It was only a matter of time before someone launched a spoof of social media ranking service Klout. And that time is now. A new site, called Klouchebag, allows anyone to find out “how much of an asshat you are on Twitter.” Of course, the fun isn’t limited to your own Twitter profile — you can find out how much of an asshat everyone else is, too!
The site was launched by British technology evangelist Tom Scott who, if you’ll remember, was the same guy who created a video parodying Google’s Project Glass augmented reality glasses. We’ve never met the guy, but obviously he likes to have a good laugh.
Klouchebag ranks each Twitter user on four different categories: Anger, which measures the amount of “profanity and rage” a person includes in their tweets; retweet abuse, as in posting a disproportionate number of retweets; social apps, like Foursquare, which automatically post updates that nobody really cares about; and English misuse, like using too many CAPITAL LETTERS, or writing idiotic things like “wut” or “totes.” The higher your score, the more of a “klouchebag” you are.
Perhaps coincidentally, the launch of Klouchbag closely follows the release of a feature article from Wired magazine, which details a number of instances in which employers took into consideration a prospective job candidate’s Klout score when deciding on whether the person was qualified for the position. Some were even turned down, despite being clearly qualified, due to a low Klout score.
If you ask me, using Klout scores for anything — even if a person is trying to get a job in social media — is as disgusting and absurd as employers asking for Facebook passwords from job candidates. And Scott, for one, agrees.
“[Klout is] like search engine optimisation, only for yourself,” writes Scott on Klouchebag. “Ignore it. Concentrate on making amazing things, caring about the people around you, and not being a douchebag. If you do that, then you’ll soon realise that it doesn’t matter one jot what an algorithm thinks of you.”
Pro tip: Scott has hidden two Easter egg accounts in Klouchebag. One of them is Piers Morgan. Can you find what the other one is? (No, seriously, can you? Because we haven’t found it yet.)