The Internet just doesn’t get more meta than this. American comedian Eric Moneypenny, a writer and performer for a Los Angeles-based sketch comedy group The Midnight Show, has decided to do the impossible: buy Kickstarter through Kickstarter.
It seems rather crazy for this project to appear on Kickstarter at all. When a person or team submit a project to the site, they must wait for the project to be approved. Although this Kickstarter is not yet live, the fact that a page has been made could mean Kickstarter gave the project the go-ahead. After all, technically it didn’t violate any guideline.
On the official project page, Moneypenny keeps the description simple. “I would like to raise money to buy Kickstarter,” he introduces. “WorthOfWeb.com estimates Kickstarter’s worth at 18.6 million dollars. Therefore, I estimate that I will need at least 19,000,000 to make this happen.”
Ambitious, to say the least. Moneypenny will give you a few different things as possible CEO of Kickstarter. For a pledge of $100, he promises to “personally autograph your Kickstarter.” What does that mean? If I was the maker of the completed Stack Soap project, will he sign the box to my soaps? For bigger investors, you can get an indie movie made about you or a pizza party with the man himself. Wouldn’t it be easier to just go to one of his Midnight Show performances, wait around the backstage and ask him to a beer in person?
Moneypenny has never backed any project himself on Kickstarter, so it doesn’t seem like he’d make a great CEO if he hadn’t supported a project on his own to-be site. But this publicity stunt is hilarious and wild, and we’re looking forward to see how it pans out if the project manages to become fully funded. Judging by its currently virality, it just might be possible.