Skip to main content
  1. Home
  2. Social Media
  3. News

Snapchat is the newest social media platform for big game advertising

Albert Khoury
By

companies advertise on snapchat for super bowl 50 how to use
Image used with permission by copyright holder
Companies have been running Super Bowl ads before the big event for years now. YouTube and other video hosting sites offer platforms that can reach anyone with an Internet connection, and it’s a great place to promote a product and flex marketing muscles. Seven such companies have gone beyond the tube sites to social media to promote bite-sized snippets of their brands. Snapchat has been a go-to platform for all holidays, events, and special occasions, and Adweek reports some big names that are taking advantage of its 100 million users.

Amazon will be airing its first Super Bowl ad this year, with a focus on its smart speaker, Echo. Last week it got Vine star David Lopez to promote Alexa, the voice of Echo. He has since been posting short updates of his activities during the events leading up to the big game, taking a break now and then to chat with his new friend Alexa.

Recommended Videos

Pepsi got superstar DJ Khaled to snap from its party at San Francisco’s Pier 80. The electronic music spinner and producer used his familiar hashtag in the ad — #wethebest. Another soft drink manufacturer got its own message across with tennis superstar Serena Williams. Gatorade took the post-game tradition dunking to the snapping social network by creating a filter anyone can use. Williams demonstrates it for us all. On a regular day, ad buyers can spend up to $400,000 to use this feature for their brand.

Related

Twentieth Century Fox got its own filters to promote the upcoming Deadpool film, which will be released February 12. The filters are what you would expect from the rascally antihero — one depicts him gyrating on a stripper pole with the words “Super Pole 50” emblazoned across the screen in a font similar to the one used for the actual event.

Taco Bell has had a history with Snapchat, but its using the network to promote its Quesalupa, which is a cheese-stuffed chalupa. The gooey dish can be preordered on the fast food restaurant’s website, and the snap has apparently prompted tens of thousands of hungry snappers to chow down. The snap features the band Never Shout Never and Snapchat celeb Shaun McBride (Shonduras).

What Super Bowl would be complete without food delivery? GrubHub is giving us the latest food facts through its Snapchat channel, including stats on pizza delivery frequency and toppings. General Electric put together three ads to promote its smart barbecues. One features former NFL great Jerome Bettis eating some food off the grill with ESPN television host Trey Wingo.

Editors' Recommendations

Topics
Albert Khoury
Albert Khoury
Former Digital Trends Contributor
Al started his career at a downtown Manhattan publisher, and has since worked with digital and print publications. He's…
Coca Cola gives up on social media advertising entirely
Coke Bottle Cap Red Background

Coca Cola said Friday that it will be removing its millions of dollars in advertising from all social media platforms completely for the next 30 days. The company said the move is not part of the growing number of advertisers boycotting Facebook over its content moderation policies, but "time to reassess our advertising policies to determine whether revisions are needed."

“There is no place for racism in the world and there is no place for racism on social media,” said Coca Cola CEO and Chairman James Quincey in a statement to CNBC.

Read more
Justice Department proposes rolling back protections for social media platforms
what is section 230 the legislation protecting social media image

The U.S. Department of Justice (DOJ) has proposed rolling back the protections that social media platforms and tech companies have — a move that could make them legally responsible for what people post on their platforms.

These changes seek to make social media platforms like Facebook and Twitter better address content on their sites when it comes to what is acceptable and what should be taken down, according to the policy document released Wednesday.

Read more
From voice control to Story replies, here’s everything in Snapchat’s big update
snap partner summit 2020 updates lens local lenses landscape copy

Here’s What Happened | Snap Partner Summit 2020

Snapchat will soon respond to your voice and help you find new places to hang out, all inside an app with a new way to navigate. During the annual Snap Partner Summit on June 11, Snap Inc. announced a long list of new features heading to the app, including several that build on the social network’s fundamentals, from replying to Stories to adding a hashtag-like feature called Topics.

Read more