Skip to main content

Just in time for Super Bowl Sunday, Domino’s bot now offers full-menu ordering

Domino's delivery in line.
Keith Nelson/Digital Trends
It may just be the easiest food around, and now, it’s also the easiest food to order. Last summer, Domino’s officially launched its Facebook Messenger chatbot that lets you order a pie with just one word: “PIZZA.” Because really, why complicate something so … uncomplicated? And now, just days before the Super Bowl (in which the national meal probably becomes pizza), Domino’s has updated its bot to allow customers to place entire order.

Named “Dom,” the bot is described as “an artificially intelligent customer whiz designed to help superfans get their No. 1 fix of cheesy food heaven.” Previously, in order to use Dom, you had to first create a Domino’s profile and establish pre-order settings on Dominos.com. But now, you can access the entirety of the menu directly from Messenger.

“Domino’s is one of the first brands to use the Messenger platform in this way, allowing pizza lovers to request a freshly handmade delivery,” the company noted last year. It’s true that Domino’s beat Pizza Hut (and other chains) to the punch, launching first in the United Kingdom before making its way across the pond.

The only drawback is that you’ll still have to pay for your pizza, wings, or whatever else you order with cash. Dom, unfortunately, doesn’t employ the payments beta Messenger rolled out last fall.

This is just the latest in the pizza chain’s continuing quest to make ordering pizza almost too easy. Earlier in 2016, Domino’s launched its Easy Order feature, which lets hungry customers buy a pizza by doing nothing more than pressing a button — either on their Apple Watch or online. And it looks like the pie purveyor is looking for more ways to integrate technology with their toppings.

“We’re delighted to allow our customers to order direct from Messenger – with 1 billion monthly active people using Messenger each month – it’s the obvious choice for Domino’s,” said Nick Dutch, head of digital at Domino’s. “We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message ‘pizza’ — or send an emoji.  It really couldn’t be easier.”

Super Bowl Sunday ranks among the busiest pizza delivery days for Domino’s in the United States, and this year, the chain hopes to sell 12 million pies. That’s five times as much as any other given Sunday. And you can become part of that statistic simply by sending a message on Messenger.

Article originally published in August 2016. Updated on 02-01-2017: Added news that you can now order off Domino’s entire menu from Dom.

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
WhatsApp now lets you send self-destructing voice messages
WhatsApp logo on a phone.

If you’re on WhatsApp and regularly make use of the view once feature for photo and video messages, then you might be interested to learn that the feature has now been expanded to voice messages.

WhatsApp’s view once feature does what it says, deleting a message after it’s been viewed a single time. It’s been available for photos and videos since 2021, but now you can also send voice messages that can only be played once before they, too, disappear from the app.

Read more
X rival Threads could be about to get millions of more users
Instagram Threads app.

Threads -- Meta’s rival to X, formerly Twitter -- has just launched in the European Union (EU), a market with nearly half a billion people.

The app launched in the U.S. to much fanfare in July, with Meta hoping to attract X users disillusioned with the turbulence on the platform since Elon Musk acquired it for $44 billion 14 months ago.

Read more
X (formerly Twitter) returns after global outage
A white X on a black background, which could be Twitter's new logo.

X, formerly known as Twitter, went down for about 90 minutes for users worldwide early on Thursday ET.

Anyone opening the social media app across all platforms was met with a blank timeline. On desktop, users saw a message that simply read, "Welcome to X," while on mobile the app showed suggestions for accounts to follow.

Read more